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Hi there,
Does anyone know how they managed to get a different font in the meta title on this page, directly in SERP?
It's even differently in the source code of the page (try to google it with "site:" operator).
I thought CSS has now power over this and I couldn't find anything else what might be the trick.
Thanks for any answer.
Cheers,
Martin
Hey there,
I'd go for the Option 2, since rel=canonical passes the link juice in comparison to the noindex tag.
Also, make sure you set up the rel=canonical to all the pagination pages as well.
Hope it helps. Cheers, Martin
Hey Nitesh,
To boost your local rankings, you definitely want to set up hreflang for all the locations and, possibly, languages (once you will have any other ones except for English).
Also, depending on your business model, it's recommended to set up Google My Business for all the locations you have.
Cheers, Martin
Hey Matt,
Your new subdomain is gonna "compete" agains 15+ years website with 63 DA. It's not an easy task to outrank such a site, even when it's your own.
I'd make a list of those pages, which you want to stop ranking for on your main site and 301 redirect them to the new subdomain to avoid duplicates.
You are starting from scratch, since the DA is not transfered to the subdomain.
Have you been successful with your strategy since May?
Cheers, Martin
Hey there,
It usually takes up to one month but often times about two weeks.
Once, you disavow the bad links they will still appear in Search Console The main reason is that Google just won't count them against you.
Have you been successful with disavowing since May?
Cheers, Martin
Hey there,
I'm always using the one in Acquisition, since I can easily check and compare the PPC.
But for Search Analytics, I use GA combined with the Google Search Console because you can see a bit more from the Non Provided KWs.
Cheers, Martin
Hey Glen,
I'd leave the example.com for the US version as it is. If you would do example.com/us,then you would need to redirect the .com version anyway to avoid the duplicates.
Then, you would need to do the hreflang setup for the diferent locations, since you have the same language for all the versions.
Regarding the backlinks, if the website has .co.uk, it should point to the relevant page, such as ._com/uk_and so on.
Hope it helps. Cheers, Martin
Hey Ben,
I'd definitely set up a project in MOZ Local and SEMrush and I'd periodicaly measure the amount of backlinks and keywords which you are ranking for in comparison to your competitor.
Backlinks and KW rankings are the two KPIs I would measure in this case. Also, if they are ranking for some KW which you are not, you will see it in the SEO tools and you can start working on it to outrank them.
Hope it helps. Cheers, Martin
Hey there,
You can find the answer to your question in this thread here on MOZ.
Hope it's what you are looking for. Cheers, Martin
Hey there,
1) Here is a list of tablet and mobile resolutions for different devices by brand.
http://www.binvisions.com/articles/tablet-smartphone-resolutions-screen-size-list/
2) And here is a list for desktop resolution.
http://www.rapidtables.com/web/dev/screen-resolution-statistics.htm
3) Moreover, if you want to test your website for different screens life, this tool is perfect.
http://quirktools.com/screenfly/
Hope it helps. Cheers, Martin
Hey Nikki,
If the page is 301 redirected then there is no need for canonical tag. The 301 has more "power" against duplicates because not all browsers follow the canonical tag.
Regarding your page optimization, it's just the beginning. Let's dig into link building and create high quality, topical link portfolio. This should boost your traffic.
Hope it helps. Cheers, Martin
Hey there,
In this article is everything you need for 2017.
https://moz.com/blog/seo-and-digital-trends-in-2017
Hope it helps. Cheers, Martin
Hey there,
Unicode characters are exactly like any other character in any other encoding. It won't hurt your ranking in any way.
However, make sure that it actually help you somehow. I guess that most people don't even know how to write the "degree" symbol. Maybe you can make some space in the title by replacing this character with a different keyword?
Cheers, Martin
Hi Nigel,
You're right, I didn't think about the duplicates from UTM previously.
Thanks for the update.
Best, Martin
Hey Nigel,
As far as I've understand the system of his websites, it consists of two separate websites (unless he meant "page" by the "site").
Then, I think it would be useful to add the UTM so he can see from exactly which source a user comes (since those are two separate websites).
Also, I suppose that by clicking on the book buttons on the product site, they will be redirected to the book site so you would basically add the UTMs in the URL.
If he meant by "site" only "page" then the solution would be different, of course.
Cheers, Martin
Hey there,
The 301 redirects should solve the duplicates issue but if it doesn't work, the error is probably somewhere on the CMS side. Try to look at .htaccess for a potential mistypes in the 301 settings or try a different WP plugin.
Also, if it keeps indexing, you can set "noindex, follow" to the "/" version.
Hope it helps. Cheers, Martin
Hey there,
I wouldn't put the English versions in the brackets.
It'd make the H1 much longer and there'd be many titles with the same KW's in them.
I don't think it'd hurt SEO as much but it'd be quite confusing regarding UX.
Hope it helps. Cheers, Martin
Hey there,
Regarding Q1, I'd set , as you've said. Since the Booking site has no content value for the visitor, there's no need for it to be found in Google SERP.
Regarding Q2, you can add UTM parameters to make the analytics easier in GA.
Since the booking site has no "content value", there's nothing more you can really pass.
Hope it helps. Cheers, Martin
Hi Katarina,
Thanks for your response.
The thing is that the version _**"**name surname . com" _is already taken. Otherwise, I would definitely go for this option.
That is why I am not 100 % sure about the _"surname name . com"_version.
Would you go for it anyway istead of **"surname . me" **?
Thanks, Martin
Hey there,
Which domain do you think is better and why?
(1) surnamename.com or (2) surname.me?
Since Google treats both the same in terms of the rankings, my biggest concern is about the branding. (1) is longer but is .com (people usually see .com as more trusted one). (2) is shorter, easier to remember, but less tech savvy people might be confused with .me.
Purpose of the site is personal/freelance profile. Other domain versions are already taken.
Shoot the ideas! Cheers, Martin
Hey Andrew,
It would impact local SEO only if your associations would appear in the form of links (and possibly mentions on social media). If you are receiving links then your rankings in those particular areas might start rising.
Regarding the pages for other regions, it would make sense only if you are able to create unique and quality content. If so, I'm a fan of this solution.
Looking forward to other's opinions.
Cheers, Martin
Hey Jim,
This looks like the results from Google Products.
I think you can be happy with those results. I guess it's not any experiment and Google know what it does.
Cheers, Martin
Hey there,
I'd recommend going with the last option.
Google will understand from the existing content what is your site about. You don't need to include the word "snowboard" in every URL. If you do so, it may hurt your site instead for trying to "fool" the search engines. On top of that, KWs in URLs are not a strong ranking signal anymore.
Also, the shorter link the better not only for Google but for the user experience as well.
Hope it helps. Cheers, Martin
Occurrence of a certain keyword in URL is not a strong ranking signal any more. So it wouldn't help much.
The long term solution is to set up a blog named after your brand (xyz.blogspot.com) and drive traffic from there to your website. However, mainly focus on the blog on your domain (xyz.com/blog) since the high quality content is one of the most crucial things for the rankings.
Feel free to shoot any other questions. Cheers, Martin
Hey Surendra,
I'd definitely recommend **xyz.blogspot.com **so that people can visually connect the third party blog with your brand.
Regarding the backlinks from those sites, it won't have much SEO value (compared to driving traffic through those links). Backlinks should be from topic related websites which blogging sites are obviously not. Therefore, focus mainly on your blog which will help you gain links naturally.
Hope it helps a bit. Cheers, Martin
Hey there,
Regarding the tech issues, if Google has any difficulties with crawling your site (duplicates included), it can't reach the content and links you have there. Therefore, it's crucial to solve the tech issues first to help Google crawl your site as smoothly as possible so it can see your content.
Also, anytime the page expires, redirect it with 301 to a similar one.
Feel free to shoot other questions. Cheers, Martin
Hey there,
Since you are basically disabling the subdomains, there won't be any future data in GCS for them anymore.
I'd recommend to set up separate folders in GSC in the same way as it used to be for the subdomains. Then, you will be able to track each folder separately like before.
Cheers, Martin
Hey Frank,
In general, here are the 10 tips how to choose a domain.
If you provide the complete list, I'd try to help you in more particular way.
Cheers, Martin
Hey David,
Have you noticed similar fluctuation for your competitors on TOP 3 positions as well?
Google sometimes change the SERP randomly to provide diverse results for the users. But this doesn't look like the case.
Do you have any blog on your website? You have the article for "Nikon CLS" but if you have only one on your site, it might be not enough.
I'd start publishing regularly on your site which should massively help with the rankings.
Cheers, Martin
Hey there,
If I understand it correctly, you want to build a website just for the archiving?
In this case, it wouldn't make much sense, since the content could help you in the main website instead.
It seems you have a lot of content which would be very useful for longtail rankings. The more content on one site the better.
Cheers, Martin
Hey Alessia,
It's quite challenging to recover after your site was hacked.
In this case, I'd recommend doing all the steps in this article and then request a review by Google itself to look at your site and mark it as healthy again.
Try this first and if you need any further help, feel free to let me know. Cheers, Martin
Hey Judd,
I would't bother with this in 2017. Most of the people comment on the bigger sites anyway so you can just turn it off.
Cheers, Martin
Hey there,
Great tool I use is the _TinEye Reverse Image Search _(doesn't work in bulk though, and you'll have to do it one by one).
Hope it helps. Cheers, Martin
Hey Kate,
I'd stick with the original one.
In case of changing, you'd risk drop in rankings for 18 months which is quite long period of time.
On top of that, Google likes bigger pages so multiple topic shouldn't be a problem.
Cheers, Martin
Hey Julie,
Uploading your presentation on Slideshare won't give you much SEO juice directly (links on your Slideshare profile are either in text format only or in JavaScript which Google give lesser value), however, could be beneficial for link building purposes.
In terms of driving traffic to your website, Slideshare is great way to bring relevant audience.
I'd keep uploading the presentation for the traffic rather then for SEO.
Hope it helps. Cheers, Martin
Hey there,
Don't delete the post. Just add some CTA such as buttons to your product/service, opt-in form for email subscription, or video as suggested above.
If you delete the post, you'd risk rankings loss which is unnecessary.
Cheers, Martin
Hey Matt,
I'd test performance of both versions and then decide which one you will stick to.
Since you have been publishing the short posts so far, you can try to publish the long versions in the upcoming weeks. If you will have better results (divided by the amount of weeks you won't be publishing), then you can decide which version to chose.
However, I'd recommend the longer version of a blog post once in 14 days and in the meantime, you can provide some different kind of content such as video, podcast or email newsletter.
Hope it helps. Cheers, Martin
Hey there,
I'd definitely create a special page dedicated to white sandals (but only in case you don't have exactly the same sandals in a different color).
Then, boost the page with internal linking through relevant anchor texts, such as "white sandals", "white sandals for women/men", "women's white sandals" etc.
Then, write some kind of a viral blog post such as "How white sandals can change your life" including Australia related KW's.
This should help you rank higher, for now. Cheers, Martin
Hey Roman,
As you've said, having only one source of traffic is a bit risky.
Once you have optimized your on-page elements, I'd recommend to build some high quality links to boost your SEO. Not only will it have impact on rankings but also on amount of traffic coming from the other sites.
Also, you can diversify the traffic by creating email campaigns, social pages and video content.
If you don't have the blog, it would be one of the first things to build in terms of SEO and long tail KW usage.
Hope it helps. Cheers, Martin
Hey there,
The first thing I'd definitely do would be (1) **creating unique content **on the main pages.
Then, you want to start (2) writing relevant articles for your industry.
After that, you will have something to link to from other websites. Without that, they wouldn't have any reason to link to your site. Of course, they could always link to your homepage but the back link profile should be diverse to look naturally, not only the homepage. At this point, you can start (3) reaching out to other websites in the way you found out in the videos and the training sessions you've had.
Hope it helps. Cheers, Martin
Hey there,
If it's done correctly, you shouldn't see any ranking drops for longer period of time.
Of course, there's always risk when you're playing with the redirecting but I'd follow the Google guidelines (as you correctly mentioned) and it should work smoothly.
Let me know how it worked.
Cheers, Martin
Hey there,
When you duplicate an existing website, Google will penalize you. When someone else would duplicate your website, Google will penalize them (in most of the cases).
The reason why the site in UK is ranking well doesn't need to be the content itself but rather their back link profile. What you can do instead of copying the entire site is to check their back links and try to replicate them. This is less risky and you still kind of "copying" their effort.
Cheers, Martin
Hey Boris,
The length for meta data remains still the same. However, there can be a reason why your data have been truncated.
Google has a freedom to choose whatever text it wants based on the user's query. That means that if Google thinks there's is a better text for, let's say, meta description, than this text would be chosen from your page content.
Also, Google can compose the description from more pieces of the content so there can be those three dots "..." not only at the end but also in the middle of the description. That doesn't need to mean that it has been truncated but that there's basically no more relevant content on the page which would better match the user's query / intent.
Hope it makes sense. Ready for other questions. Cheers, Martin
Hey there,
It's definitely beneficial for your reputation and traffic to your website. However, from the SEO standpoint, it has very low or no value. Therefore, I'd suggest to make those links nofollow.
Regarding the successful companies mentioned above, such a note in the footer could result in more brand searches. Google then may see that the websites are interesting for the users and could give some bonus points to them. However, those types of links are incomparable to the ones in content through a relevant anchor text.
Hope it helps. Ready for some other questions. Cheers, Martin
Hey there,
Yes, the link juice still get passed on 301 redirects. Try to split the redirects in some time range so the new website doesn't have suddenly a lot of new back links. It could appear unnatural to Google.
I'm ready for any other questions. Cheers, Martin
Hey there,
Sorry for the late reply, I didn't get any email notification regarding your comment till yesterday.
Absolutely, send me a private message and I'll look into your KW's and countries and see what you can start working on.
Cheers, Martin
Hey there,
It's natural that most of the back links will get the homepage. However, there should be some diversity as well. I would recommend to look closely on the relevance of the page you are going to get the link from. If some of your articles would be more relevant than the homepage, I'd definitely go for the article. Also, make sure that the anchor texts naturally differ. Sometimes the anchor text could be the link itself, sometimes name of your domain but I'd try to get link through a keyword rich anchor text within the content.
Hope it helps. Cheers, Martin
Hey there,
Those links are absolutely considered as back links by Google and are able to accumulate PR / link juice, as long as they are FOLLOW. It doesn't make a difference if they're indexed or not.
Hope it helps. Cheers, Martin
Hey there,
It won't be much beneficial.
The "Powered by XYZ" tends to be in the footer which has no value as a back link. Also, it doesn't seem to be the relevant anchor text for your business. If all of your back links are through the same anchor text, it could hurt your page as there's no diversification.
I guess the websites are off-topic as well (your customers are probably from many fields). Link has a value if there's a context and the website is about a similar topic. Otherwise, it will seem weird to Google that they point back to your site if it makes actually no sense to them.
Hope it helps. Cheers, Martin