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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Now that I know what they are "link titles", I was able to find this old (but useful) article on moz
The comments section really fleshes out some good points even if the article is 4 years old. Recent comments SEs don't consider title, hmm...
Absolutely,
I would also suggest being wary of Google's EMD update. If you don't have a domain with quality content, it won't rank you high just because you have the keyword in the URL.
A single dash has become norm and users read it and use it that way, but a double dash is outside the norm in my opinion and you could end up with a lot of incorrect backlinks. A customer might type the URL with a single dash and end up with a 404 page for instance.
Hey, I had the same question and got some good answers, check out my post