As long as the targeted phrase is included in the page title and close to the beginning of the title, that's fine.

I would lean towards the 2nd page title, but that particular title looks a bit spammy/unreadable (remember, your page title isn't just for SEO, it's to influence people in the SERPs and get higher click throughs). Try something like:

Buy Silver Bullion & Silver Bars Securely | Company Name

I would agree with everything that danatanseo stated regarding H2 and H3 tags. However, I would never use multiple H1 tags.

As stated in SEOmoz's own on page optimisation reports:

"Best practices for both SEO and accessibility require only a single H1 tag. The H1 is meant to be the page's headline, and thus, multiple H1s are confusing. Consider employing H2, H3 or CSS styles to achieve the same results with text visualization."

Hope this helps!

Hi Erin,

Sub directories are the preferred method. This has been asked many times on SEOmoz so I'll post a few links so you can have a look at some of the responses and exactly why they are preferred:

http://www.seomoz.org/q/blog-vs-blog

http://www.seomoz.org/q/best-place-for-a-blog-blog-mydomain-com-or-mydomain-com-blog

http://www.seomoz.org/q/subdomains-vs-subfolders

Hope that helps!

Brad

Hi Rhys,

I agree with everything that Alan stated regarding existing links.

Moving forward, I'd suggest the following:

1. Add the ability for customers to share your products socially. I don't see any social media icons on any of the pages, especially the product pages. Add FB, Twitter, Pinterest, Google Plus.
2. Do you have social media accounts for your site? If not, create the 4 above and start posting! You'll get more of a sense of community and people will be able to share what puzzles they've completed, which ones they want to purchase next etc. I'm not personally in to puzzles but I know people that are, and they can't wait to get their next one as soon as they finish one.
3. Highlight your competitive advantage more (on the item template, page titles etc). What makes you stand out? Free shipping? (BTW really really confusing having two free shipping points in dollars and pounds), best customer service, fast shipping, the latest puzzles etc.) Give people a reason to shop with you.
4. You've got reviews but none of the products I viewed had any reviews. I'd suggest emailing customers 3-4 weeks after purchase asking for reviews if you don't already. This would also tie in nicely with a social media pages. Reviews are great for original content.
5. Your blog has no entries and is dated from 2010? This doesn't look great...
6. If you're struggling to get good/unique content on the site try adding more pictures/videos/staff testimonials/staff favourites etc.

Hope some of that helps

Hi Sacha,

This was recently asked here: http://www.seomoz.org/q/blogs-are-best-when-hosted-on-domain-subdomain-or

I agree with Alan and Todd in that thread, you should go for www.domain.com/blog

Thanks

Text links pass far more link juice than image links.

Having said that, remember you want a 'natural' linking profile - so don't be afraid to add a few image links here and there (just make the majority of them text based).

I tried out a '5 custom articles for $5' type thing just because I was a little bored one afternoon and wanted to see if they would actually deliver. To my surprise, they delivered the articles within a few hours and they were all unique (I checked copyscape). The articles were written in a strange manner, when loaded into a word doc every 5th or so word was underlined so that it appeared like it was incorrect spelling. A little dodgy.

I wouldn't actually use this service for anything useful. Key rule for anything on the net: if it sounds too good to be true, it usually is.

Work on building meaningful relationships and that way you'll get FB likes in a natural way. And you'll be able to engage your fans and get some benefit out of the relationship, not just 1000 meaningless likes.

We know of a few people that have done this Vinnie.

It certainly looks better when a site has 500+ likes than some of the sites we have just launched that have less than 10 likes. It's not just about people buying from a site with more likes, it's about people wanting to join your community. Why would the average person want to join a community with another 8 people? They probably won't see any benefit in that.