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The thing is that you have no option 'Default Landing Tab' that pages normally do have. You should find out why that is missing.

If you do have the option, this is the way to set the landing page:

1. Go to your page and click 'Edit page'

2. Go to the 'Manage permissions' settings

3. Find the option 'Default Landing Tab' and select the page you wish in the drop down

4. Save changes

Have you taken a look at your competitors and the pages they get backlinks from yet?

http://www.opensiteexplorer.org

For me it works fine to find free options (most of the times).

By SEA I mean paid search in general.

I would pick Google AdWords and use search query reports combined with conversion data.

"It is challenging enough to climb to #1 for an exact keyword or phrase. The next challenge would be to rank for slight variations of that phrase such as the plural version or a more clarified version."

To find out which keyword you should start with, use Google AdWords and an unlimited budget to find out exact search volumes for a list of possible keywords.

In my opinion you should be testing keywords with SEA first to find out which words are the best in terms of 'search volume' and 'revenue'.

For example: for our own webshop I se-up a list with keywords I thought that would work. After that I tested them using Google AdWords. I also found out exact search volumes, which no other tool will tell you. When my results were significant, I picked the combinations te optimize using SEO.

Another advantage of SEA is that you can test several different ads. This way you can test several styles and phrases to find out what works best. This will learn you what to use in your SEO descriptions (and titles).

In my opinion you should be testing keywords with SEA first to find out which words are the best in terms of 'search volume' and 'revenue'.

For example: for our own webshop I se-up a list with keywords I thought that would work. After that I tested them using Google AdWords. I also found out exact search volumes, which no other tool will tell you. When my results were significant, I picked the combinations te optimize using SEO.

Another advantage of SEA is that you can test several different ads. This way you can test several styles and phrases to find out what works best. This will learn you what to use in your SEO descriptions (and titles).

Have you taken a look at your competitors and the pages they get backlinks from yet?

http://www.opensiteexplorer.org

For me it works fine to find free options (most of the times).