They are important and can add some great markup to your site on Google.
I would look into Schema Markup, that is how you can help search engines with your rich snippets.
Posts made by Callahan-Marketing
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RE: How to use Rich Snippets?posted in Intermediate & Advanced SEO
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RE: What is the problem with my site? Rankings are going down, not sure why.posted in Reviews and Ratings
I am not sure if you are using all the tools, Moz offers but here is something I looked at and took 5 minutes.
I used one of your keywords that you want to rank for - furniture movers melbourne
I then took from the SERP Analysis, the top two websites.
Then in the keyword analysis, I used your website domain and did entire root. THen added two of your competitor's websites. You will see all the keywords everyone ranks for. When you go to their websites, it seems they have a lot more content than you. Maybe start adding more content about the services built around your keywords.
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RE: What is the problem with my site? Rankings are going down, not sure why.posted in Reviews and Ratings
I used https://varvy.com/ to scan your site. This was done only for the front of site.
Here are some things it picked up that can help.
- Accessibility - No skip to main content, Alt text missing, Empty alt links found
- Image alt text - 30 images do not have alt text, 19 images links do not have alt text (they list what images)
- Sitemaps - No sitemap for users
- If modified since - Page does not to appear to support if modified since
Some questions I would ask are:
- Have you looked at your competitor's keywords and rankings?
- How long have you had the site up for?
These are some things I would look into. From viewing your page source code, looks like you are using Yoast. Do you have all green for each page?
Also looked at your Google My Business page and the last time a photo was uploaded to that was Oct 2016. You should be uploading photos more often on your Google Page.
