Hi All,

Does anyone know the official best practice use of bold and italic fonts?

If I have a long page of text- 800 words + I usually bold a few sentences to allow the user to be able to read only the bold on the page, and still make sense of the article. By reading all the bold it will kind of make sense and the user gets the point of the article.

This wasn't really done for SEO purposes, but so the reader gets to the bottom of the page in a reasonable amount of time, and gets all the key points and facts of the article.

I was advised not to do this and to just bold/italic the keyword/phrases the article was written to rank for.

I would like to know anyone else's opinion/strategy on using bold/italics effectively and within best practices.

What's the official word?

Thank you for your help. Ian