Agree with Brady & Adam on this one. Each great responses.

I'll just add that, for the most part, the URL should be for the user first and then the search engine. A lot of times brands have funk looking URLs that have numbers and symbols in them - not user friendly. So, I'd recommend adding your descriptive keyword/producA/B/C into the URL if it'll help the user understand your product and navigate your site better

Hope this helps!

Hi All,

In doing a search for our brand from our corporate HQ (Learning Tree), I came across a large embedded "ad" so to speak on the right hand side front and center of one of our locations (see attached photo). Clearly this is from Google's Knowledge Graph. We aren't pleased with the photo of a computer screen pulling randomly from our website...we are OK with the map listing though. Anyway to change this?

As a note, when you search for "Learning Tree International" (our more official name as the entity as a whole - we have many locations around the world, and also one near our corporate HQ, which is the one that's displaying when you search "Learning Tree" alone), much better imagery of our logo is displayed. That's coming from our corporate G+ page.

Any suggestions? Thank you.

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I doubt it. The titles aren't hidden at all. It looks good as you said, but it's not purposefully hidden at all.

As you said, there are many reasons as to why you're seeing dropped listings. You're targeting competitive keywords. Perhaps you should try to run a link audit on different websites on page 1 for your targeted terms and see what's going on with your competitors. Maybe they have a better (or worse) linking strategy or social share strategy than you?

Have you done a keyword density check on your site? Try to keep keyword density to around 1-3% (that's what's worked for us in the past).

Of course there are also the fundamentals: make sure you have keywords in all the right places (which it seems that you do - maybe consider putting keywords in the URL).

Hope this helps.

Thanks Kenyon (Carlton? LOL)

This has been helpful!

Thank you, Richard. That actually does help out a lot.

Very helpful, Richard. Thanks for sharing.

Could you further elaborate what you mean by "packaging"?

Hi All,

What's your opinion on sharing the same content across your social media outlets. We are targeting only slightly different markets across each social media outlet. I find it hard to develop content for each outlet 3-5 times a week. There really is so much to share. At the same time, I wouldn't want to get canned for any duplicate content or anything like that.

Along those lines, can anyone provide some advice on which social media outlets are "followed" vs. "not-followed," both in terms of links and overall indexing?

Thanks!

Wordpress certainly isn't the only way. This is a pretty broad question. Can you elaborate a bit more as to why you're asking?

Many people build custom sites and their SEO presence is just fine. Wordpress is also great. Many different platforms offer different items, so I guess it all depends on what you want out of a website.