Thank you for your quick and informative answer Robert
Would you recommend also inserting Schema tags to help geo localization? is there more ways that I can increase my "relevancy" to the location I would like to target for SEO?

And i guess i knew this was coming... one bottle of http://en.wikipedia.org/wiki/Tokaji to my wise partner..

Thanks Robert.

have you tried the Keyword ad Planner by google? It has some information like that if im not mistaken.. 
https://adwords.google.com/KeywordPlanner

Does the geographic Location of my Server effect my SEO?

HELP US! We are arguing for 3 weeks already.

• My partner has mentioned multiple times in the past that  "since 2013 google does not require your server to be in the country you are targeting for seo"
  And that actually all they care about is if its a good and fast server - not where its physically located in the world.
• I am a strong believer that the geographic location of your server directly effects your SEO ranking... lets say if you want to target www.google.ru for your seo, best you have a server located in Russia for hosting your website..

WHO IS RIGHT? Choose the winner and base the facts.
If anybody has the correct answer and information to base it on it will help us alot - and maybe even spare some unnecessary violent between us two! we found some articles across the web, sadly they are all dated back to 2012....

Thanks in Advance for all the help guys!

Hello, I am thinking about using SASS for my website, striping the current CSS style sheets and translating it all to SASS.. will this hurt my SEO?