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So I've been searching high and low to try and answer this. I just cant seem to get this part down and i know its the most important part. I always run into the issue where i am building a e commerce or some other site and i have it all set up but no content. So i start doing keyword research. In which the market niche that i am working on now is really broad, so its really hard to research. I then end up getting frustrated because the competition for the words are really high. But back on track, i get frustrated and then kaboom! i don't get the results i want and i am back to square one and no content is made or nothing. So my webpage gets nothing. So i took a step back and wondered, should i make all the content first and then the keyword research and then go back and "revise" my website content with all my keywords that i a trying to target? Sounds like a dumb question but i just wanted feedback and input on how people do this and go forth with everything.

I am basically trying to cut down the amount of links on my home page to make it less eye boggling and move stuff around. So i have of my Urls on my home page that lead to pages that rank very well within google. My questions is can i remove those urls to a separate page to group them together and then showcase that one link to that page on my home page. Is that a good idea or i am going to loose my link juice and position in search? The physical urls on those pages wont change at all.

so we have been doing a lot of reconstruction our website the past couple days with our navigation and moving stuff around. Now bare with me because i am a noob to SEO and i am still learning. But we went from a steady 800-1000 impressions everyday to a 0 since the first. you can check out our site here: www.hidguy.net Not sure if its because we are moving stuff around or what. But we can notice that our conversion rate has dropped and we have had traffic but no conversions and no orders. Is what we are doing bad or is this normal?