Welcome to the Q&A Forum

I'd add a couple questions to what's already been said.

1. Will I be able to see the campaign events through my own Google Analytics account?

2. If so, will you be setting up campaign goals with GA for me or is that something I have to track myself?

3. What types of recommendations will you be making to improve the campaign?

One thing to add, I'd suggest that you set up the Google Tag Manager account and provide access to the agency. That way, you'll be able to have one Google code that addresses Google Analytics and GTM on your site. You'll also retain the historic information from the account if the relationship with the agency ends.

In addition to all that's been said, reviews for your store is a great way to get inbound links.

We have a user interested in having a WordPress 3.5.1 blog on their own existing, robust site. There is a blog module available in the CMS but the user feels more familiar with WordPress.

It will be set up at the root as a subdirectory. Based on the URL structure, Google should see the WordPress blog and the user's website as the same website. (www.website.com/wordpress). There will not be a 301 needed.

Does using the Wordpress module impact rankings? We've understood that Google doesn't care for Wordpress because 99% of spammers use it... is that only if it is hosted on WordPress.com?

Also, are there any other reasons that our user should use/avoid WordPress?