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Questions created by DoMiSoL
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How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hello Mozers! I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword). The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa. Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)? I have been told to set up different views of the same property, but do I really need that? Please let me know what are you thinking. Thank you very much. DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0