Quick question with a hopefully easy answer (and to get away from all this Penguin 2.0 talk). Does anyone have any tips for activating Sitelinks for landing pages other than your homepage?

I've attached a screenshot to better illustrate what I'm hoping to achieve, but basically I would like our SERP to have the same extra links under our meta description as the #2 result. I haven't been able to find any direct information as to how to achieve this. Is their markup code involved? Another one of those things that Google just randomly does?

The keyword in questions is, "teaching jobs abroad" FYI

Any factors that would point me in the right direction would be very helpful!

Andrew

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We've taken the approach of adding rel="canonical" to all paginated content with the link pointing to the first page of results. We keep everything indexed and followed. We also help Google identify the URL parameter created for paginated content in our Webmaster Tool settings.

This has worked well for us, but another approach would be to add rel="next" and rel="prev" to the paginated links. This is openly supported by Google to handle pagination, but might be a little tricky to setup in your CMS.

Good luck!

Andrew

I snooped around in the Google Webmaster Tools help section and it seems like a lot of other people have faced the same problem with no solution offered. Shame on Google!

As much as possible, I would go back to all the sites that were linking to your old domain and ask them to update their links. 301s pass most of the link juice, but not all of it, so it's worthwhile to save as much as that as possible. It also helps Google start to ignore your old site and focus more on your new site.

This is all probably a lot of work, but I hope it works out! Good luck.

Andrew

A 301 redirect is basically telling search engines that content has moved from an old URL to a new one. In order to do this effectively the content has to no longer exist on the old domain (if a 301 redirect wasn't there, a 404 would be returned).

And yes, you should redirect each page individually. This will ensure that what PageRank the old content had is passed onto the correct new content. Redirecting everything to your homepage means that the rest of your new site is effectively starting from scratch.

If you're trying to redirect over thousands of URLs you might want to look into writing some custom Apache script to match everything together. It's a little tricky, but can potentially save you a lot of time!

Good luck,

Andrew

PS. Remember to update your Google Webmaster settings to let Google know that you moved your content to a new domain.