Welcome to the Q&A Forum

In this Whiteboard Friday video, Rand says there is a danger in offering products for blogs to give away, simply requesting a link to your product or website in exchange for the giveaway. Could someone elaborate on what the danger is? Is this also the case with offering products for review?

Hi All, I'm helping a client build an e-commerce store from the ground up, which sells class rings to high school students.  Not a novel product, but they have a nice URL - WearMyStory.com, and are thinking through creative ways to reach the market by letting users share their stories with UGC. I have some ideas, but could use some help.  I think using video/picture/essay contests for students to share their stories is a great way to get buzz and grow socially.  What I don't know is how to capture all of this great UGC for SEO purposes.  Do you know of any great sites with brilliant UGC strategies (outside of reviews, etc.)?  Do you have any examples of software companies who help you leverage the UGC into SEO gold?  I'm trying to find great examples of frameworks where sites are leveraging the UGC. The other wall I am hitting is how to create a community when it is simply a one time purchase e-commerce product.  If a customer buys a ring (or any product for that matter), what would keep them coming back to the site?  Any good examples out there that you can think of? Thanks!

Anyone have any experience using Textbroker through Raventools?  I like that it is alongside all of the other tools in the software, but I have no experience with the quality of content that will be returned.

I just finished watching the mozinar on "The End of Search Without Social" mozinar, and I have so many points that I want to implement for our agency.  The problem I see is that we have clients in about 20 different industries.  How do you create strong social relationships in each of these industries for your clients?  It seems that you could have more influence if you built all into your own personal profiles or your SEO company's to create that great fan base.  Anyone have success in doing it across the board? Thanks!