Thanks, Andy.
I can't say 100%, but I am as sure as possible that the URL was created as a redirect. I checked on archive.org and wayback machine doesn't have URL archived. So, then, I also understand you to be saying that the links this company has obtained through blog commenting with CommentLuv aren't worth much and may be considered to have been manipulated.
And I think you're also saying that chances are, it's not worth my while in terms of search engines to pursue commenting on blogs with CommentLuv, but it may help me get more traffic to my blog. And that would make me happy.
I appreciate the advice to not just look at one type of link. I am not. I just tripped on this thing and got curious enough to pursue more info. Finding ways to get more traffic on my blog is something I have been investigating - links aside. Seems to be a don't put the cart before the horse kind of thing.