I recently worked on reducing the spam score of my website, themepcobill.com, and I'd like to share my experience and the steps that worked for me:
Review Spam Score Factors: I began by understanding the 27 different signals Moz uses to determine a site's spam score. Although specific signals triggered on my site weren't directly shown, I evaluated common spam characteristics against my site, such as having a low number of pages and lacking HTTPS (Moz) (Moz).
Improve Content Quality: I ensured my site had high-quality, original content. I avoided thin content and duplicate pages. Adding a comprehensive and well-maintained blog or resource section significantly helped improve content quality and provided more pages for crawlers to index.
Enhance Site Security: Switching to HTTPS was a critical step. Since HTTPS is a trust signal, ensuring my site used it helped reduce the spam score. Sites without HTTPS are often correlated with spammy sites (Moz).
Audit and Clean Backlinks: Although the spam score is not directly about the backlink profile, maintaining a clean and reputable backlink profile helped my overall SEO. I used tools to audit my backlinks and disavowed any that were harmful or irrelevant.
Fix Technical SEO Issues: Regular audits for technical SEO issues like broken links, missing meta tags, and slow page load speeds were crucial. I used tools like Moz’s Site Crawl to identify and fix these issues (Moz).
Increase Engagement: Improving user engagement metrics like time on site and bounce rate was another important step. Engaging content, a user-friendly design, and clear navigation helped retain visitors and reduce the spam score.
Setting up a Moz Pro Campaign was particularly useful. It allowed me to analyze specific issues related to my spam score and provided insights on how to improve it (Moz) (Moz).
By systematically addressing these areas, I successfully reduced the spam score of themepcobill.com and improved its overall SEO health. If you're facing similar issues, I recommend starting with these steps.
