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Ryan and James,
Take a closer look at the div class of the lightbox (class="contact"). In the CSS for the page in question we find the following:
div.contact {
display: none;
visibility: hidden;}
In my opinion, you're asking the wrong question. This isn't about lightboxes or DA at all; it's about the display:none; and visibility: hidden; elements.
There is no shortage of information about that here on SEOmoz or in the Google Webmaster Forums.
James is correct. Your lightbox content is not visible to a Google Bot.
You can see from an exact match search of some text from the page that Google has indexed the visible text: http://bit.ly/nDQLlM
The only place that the exact text from the lightbox appears in the Google index is on this thread: http://bit.ly/mRQICc
James is correct. Your lightbox content is not visible to a Google Bot.
You can see from an exact match search of some text from the page that Google has indexed the visible text: http://bit.ly/nDQLlM
The only place that the exact text from the lightbox appears in the Google index is on this thread: http://bit.ly/mRQICc