New year, new plans.
I'm currently working on outlining a search strategy for my company's marketing team. I'm primarily in charge of SEO but I'm working closely with our SEM and Content Marketing teams to build out a more holistic, integrated set of goals and initiatives for us all to work with.
Does anyone have any good examples of a search strategy they've done in the past // a template they've worked with? I have a pretty good idea of what I want to include but would love to see how others have approached this + get some inspiration.
