Latest posts made by John.Moz.com
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RE: Discourage search engines from indexing this site AFTER a site launch
I would just leave that box in wordpress checked off or use the meta robots noindex tags on all of your pages. When you want the site to be indexed remove the tags and fetch your pages in GSC.
posted in Local Website Optimization
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RE: Better use Google Analytics? This is for Conversion Rate Optimization purposes
Hi Eric,
Can you explain this is more detail? Are you looking to track user behavior on a select group of pages on your own website? If so, you can simply view that information in Google Analytics by either creating a segment that only shows the pages that you want or by setting up an advanced filter as you are reviewing the report that you want.
Is there any reason why you wouldn't want to track the rest of your website or are you just speaking about being able to do analysis on a select group of pages?
Hope that helps,
John
posted in Conversion Rate Optimization
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RE: Backlinks
Yes, organic conversions and then organic traffic are where I would focus. Rankings should be monitored but don't obsess over them.
Typically origin of backlinks matters. Pick 5 of your top competitors and see which country their backlink profiles are from primarily and emulate that. The perfect backlink profile is always based on the niche and tends to vary.
I will look out for the other questions.
posted in Technical SEO
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RE: Organic conversions
When you use technique one, you would be correct but If you install Keyword Hero you will have access to exact keyword to conversion data.
Depending on how soon you need to produce a report I would start with the first technique I laid out until Keyword hero has enough data.
Let me know if you need anymore help.
posted in Reporting & Analytics
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RE: Backlinks
I would recommend not focusing on improving your domain authority (it is ok to use for comparison sake) and focusing in more on organic traffic and conversions. There really is no answer that X number of backlinks will lead to X traffic increase in X amount of time for every client. There are hundreds of outside factors that can influence how quickly you will see positive results.
I have seen backlinks help push up rankings in as little as 1 month and some cases as long as 6 months. No two backlinks are created equal so the quality, niche relevancy, the competition in your niche, and your content will all be variables in this. Competition especially is a big factor. I recommend doing a full-scale competitor analysis to help determine the quantity and quality of backlinks you will need to rank in your specific scenario.
Here is my post to help that process: https://moz.com/blog/competitor-analysis-for-seo
posted in Technical SEO
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RE: Organic conversions
Hi Katarina,
You have a couple options here. One thing you can do is use the landing page report in Google Analytics with an organic segment on, this will help you determine which organic landing pages are leading to conversions and what the conversion rate of each landing page is. I recommend exporting this data into google sheets. Next, you can use a google sheets add-on called "Search analytics for sheets" to pull in the exact queries you received traffic from and which landing page they lead to. The final step is using a "vlookup" formula (or doing this manually) to map the search queries to your landing pages and conversions. So the resulting table headings would be: Search Query - Landing Page - Conversions - Conversion Rate.
This will give you groups of queries that led to landing pages that led to conversions.
Another option is a tool called "Keyword Hero" which helps unlock search queries in Google Analytics using some advanced data science. This will be easier and more efficient once you set it up but it will take time to have enough data to act on. I recommend setting up this tool ASAP and starting with the manually route until you have enough data with Keyword Hero.
Hope that helps!
posted in Reporting & Analytics
Best posts made by John.Moz.com
-
RE: Backlinks
I would recommend not focusing on improving your domain authority (it is ok to use for comparison sake) and focusing in more on organic traffic and conversions. There really is no answer that X number of backlinks will lead to X traffic increase in X amount of time for every client. There are hundreds of outside factors that can influence how quickly you will see positive results.
I have seen backlinks help push up rankings in as little as 1 month and some cases as long as 6 months. No two backlinks are created equal so the quality, niche relevancy, the competition in your niche, and your content will all be variables in this. Competition especially is a big factor. I recommend doing a full-scale competitor analysis to help determine the quantity and quality of backlinks you will need to rank in your specific scenario.
Here is my post to help that process: https://moz.com/blog/competitor-analysis-for-seo
posted in Technical SEO
-
RE: Better use Google Analytics? This is for Conversion Rate Optimization purposes
Hi Eric,
Can you explain this is more detail? Are you looking to track user behavior on a select group of pages on your own website? If so, you can simply view that information in Google Analytics by either creating a segment that only shows the pages that you want or by setting up an advanced filter as you are reviewing the report that you want.
Is there any reason why you wouldn't want to track the rest of your website or are you just speaking about being able to do analysis on a select group of pages?
Hope that helps,
John
posted in Conversion Rate Optimization
Blog Posts
9/19/2018
If you're not organized in keeping track of your link building efforts, you're making it harder than it needs to be. Learn how to better identify low- and high-value prospects and maximize the return on your time with a free Google Sheets template you can copy!
John is a digital marketing consultant based out of NYC. Connect with him on LinkedIn or Twitter if you have any questions.