Previously, my Domain Authority (DA) on Moz was 14, but it appears to have dropped to 11. However, according to Ahrefs, my website now has a DA of 11. I'm curious about the discrepancy between the two platforms. Can anyone provide insights into why this might be happening?

Previously, my Domain Authority (DA) on Moz was 14, but it appears to have dropped to 11. However, according to Ahrefs, my website now has a DA of 11. I'm curious about the discrepancy between the two platforms. Can anyone provide insights into why this might be happening?

Previously, my Domain Authority (DA) on Moz was 14, but it appears to have dropped to 11. However, according to Ahrefs, my website now has a DA of 11. I'm curious about the discrepancy between the two platforms. Can anyone provide insights into why this might be happening?

Previously, my Domain Authority (DA) on Moz was 14, but it appears to have dropped to 11. However, according to Ahrefs, my website now has a DA of 11. I'm curious about the discrepancy between the two platforms. Can anyone provide insights into why this might be happening?

@semrtaz said in domain authority has not changed:

Hello, can you help me? The domain authority has not changed for months, and in fact, the ranking has come down. But my links have increased a lot but have remained the same
this is my domain https://nezafatnews.ir/

I understand your concern about the lack of changes in your domain authority and rankings, despite an increase in the number of backlinks. It's frustrating when you put in efforts to improve your website's visibility and it doesn't seem to reflect in the metrics. There could be several reasons for this situation:

Quality of Backlinks: While the quantity of backlinks is important, the quality of those backlinks matters just as much, if not more. Search engines consider authoritative and relevant links more valuable. If you've acquired many low-quality or spammy backlinks, it could potentially affect your domain authority and rankings.

Link Diversity: A diverse link profile is essential for improving domain authority. If most of your new backlinks are coming from the same source or type of source, it might not have as significant an impact on your domain authority as a diverse set of high-quality links.

Content Quality: The content on your website plays a crucial role in your rankings. Even if you have many backlinks, if your content is not high-quality, engaging, and relevant to your target audience, it might not help improve your rankings.

Technical Issues: Technical issues on your website, such as slow loading times, broken links, or poor mobile optimization, can negatively impact user experience and indirectly affect your rankings.

Algorithm Changes: Search engine algorithms are complex and constantly evolving. Changes in algorithms can sometimes lead to fluctuations in rankings and domain authority.

Competition: The competitive landscape in your niche can influence your rankings. If your competitors are also actively improving their websites and acquiring quality backlinks, it can be challenging to outpace them.

To address these issues and potentially improve your domain authority and rankings, consider the following steps:

Audit Backlinks: Conduct a thorough audit of your backlinks to ensure they are of high quality and relevant to your content.

Diversify Your Link Profile: Focus on acquiring a diverse range of backlinks from reputable sources within your industry.

Improve Content Quality: Regularly update and enhance your website's content to provide value to your visitors.

Technical Optimization: Ensure that your website is technically sound, with fast loading times, responsive design, and no broken links.

Monitor Algorithm Updates: Stay informed about any major search engine algorithm updates that could affect your rankings.

Competitor Analysis: Study your competitors' strategies to identify areas where you can improve.

Remember, improving domain authority and rankings takes time and consistent effort. It's important to focus on providing value to your audience and building a strong online presence through quality content and genuine engagement. I have did the same step for Blocked Drains Crawley to increase its DA.