Search engines use complex algorithms to determine the relevance and quality of a web page for a given search query. While the presence of keywords in the body of a page is an important factor for search engine optimization (SEO), it's not just about the quantity of keywords. The overall context, relevance, and user experience also play crucial roles.
Here are some points to consider:
Relevance: The keywords should be relevant to the content of the page. If the keywords are not related to the actual content, it can be seen as an attempt to manipulate search rankings and may result in penalties.
Natural Language: Search engines have become more sophisticated in understanding natural language and context. It's essential to create content that reads well for humans rather than stuffing it with keywords unnaturally. Content should be valuable, informative, and engaging.
User Experience: Search engines consider user experience as a factor in ranking. If visitors find your content valuable and spend time on your site, it sends positive signals to search engines. On the other hand, if users quickly leave your site (a high bounce rate), it may negatively impact your rankings.
Variety of Keywords: Instead of focusing on a single keyword, it's often beneficial to include variations and synonyms. This helps search engines understand the breadth and depth of your content.
Meta Tags and Headings: While keywords in the body are important, don't forget about other elements, such as meta tags, headings (H1, H2, etc.), and image alt text. These elements provide additional context to search engines.
Quality of Content: Ultimately, the quality of your content is a significant factor in SEO. If your content is informative, well-written, and valuable to users, it is more likely to rank well.
Remember that search engine algorithms are constantly evolving, and the emphasis is increasingly on providing the best user experience. While keywords are important, they should be part of a broader strategy that focuses on creating high-quality, relevant content.