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Mmh, good point. Never heard that "privacy policy page" could be a trust signal. Is there an article somewhere that talks about this?

Well, I took those two pages as an example... but my question was about avoiding link juice to flow on non-SEO pages in general.

Thanks a lot for your answers!

Hello there!

Most of the websites have links to low-value pages in their main navigation (header or footer)... thus, available through every other pages.

I especially think about "Conditions of Use" or "Privacy Notice" pages, which have no value for SEO.

What I would like, is to prevent link juice to flow into those pages... but still keep the links for visitors. What is the best way to achieve this?

• Put a rel="nofollow" attribute on those links?
• Put a "robots" meta tag containing "noindex,nofollow" on those pages?
• Put a "Disallow" for those pages in a "robots.txt" file?
• Use efficient Javascript links? (that crawlers won't be able to follow)