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Hey Angie!

This looks like an approach or thinking of "optimize for keywords/SEO" site/page only. There is no/little trust built here. The "Algo" doesn't respond well to it. Build more quality links, and expand your social influence, including Google+. Use the "piggyback" method for this: Find out who's trusted that you can follow and engage with, guest blog with, etc. (this takes time). Do this for your niche, not "everybody".

But, before that - (important) - what's the % conversion rate to sales? How many sales do you get per day/week/month? I would worry about figuring out your lifetime and/or average visitor value is (you probably don't know), and work different traffic strategies into the equation, not just SEO. Then, as traffic increases test pages (A/B) against keywords to pages match from your analytics, and tune towards sales.

The keywords you mention have very little traffic (exact match in Google KWT), and you would want to do a more complete kw research. I think you may be focusing too much on rankings here, it's not important.

Finally - the design and front page is cluttered. I don't know what I should be doing. Simplify.

Sorry to be so direct.

- JOn

Hey,

It's likely you have a conflict in the theme - I see you are using http://www.artisteer.com for example. Don't know if that's the issue or the main one.

But when I have these issues, I would create a "vanilla' version and test the breadcrumb feature, and add plugins and themes back after you've verified it working. That way, you'll see when and what breaks it.

So - do this:

1. disable current theme, enable basic wp theme (that comes out-of-the-box)

2. deactivate all plugins

3. activate just the plugin that deals with breadcrumbs

4. test it

5. start adding plugins back

6. add the theme back

You may want to create a separate test domain for this if you can't "play" with your existing domain.

Finally - ask this - "Am I adding breadcrumbs for users or search engines benefit?" I often see folks adding breadcrumbs because they think it will help their SEO. Think about this: A 2-level depth structure in your website doesn't need it, for example. Plan out  your architecture/navigation first, make it "user friendly" - and don't use breadcrumbs as "patch-work" (that's what this feels like, but I have not checked your site)

Sorry for being so direct.

Cheers, Jon

Hey Threebiz,

Introduction:

Having a sitemap (XML) is good for diagnostics and helping searching engines - to discover your content. It's something you should consider adding to your Google Webmasters Tools area as well. It will give you stats about pages it finds, and the index count, any errors, etc.

On point:

You shouldn't do this "addition" manually. For example, if you install one of the popular XML sitemap plugins for your WordPress (assumption made) installation - it will auto-create an entry for each new blog post - into the XML sitemap file in the root of your server.

One more thing:

If you have a highly trusted website - and a good organization of your links/navigation, etc - and that all pages are reachable by a link - a sitemap XML is just a bonus. Some will not even worry about it, just FYI.

Hope that helps! - Cheers, Jon

P.S.

On a related topic - some will go out and use a service like pingler.com to have your new blog "be discovered". It's something you might do on a brand new website, but not after that. No spamming!