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Hi Miriam,

Thanks for the response!

So the only way the two business officially differentiate themselves is by the year they were established on their business licenses. For example, we're "ABC Company 1983 Ltd." and they are "ABC Company 1995 Ltd.". We tried changing the Google+ page to "ABC Company 1983 Ltd." and building citations with that name, but the problem is people only search for "ABC Company" and we're pretty behind compared to them in citations, anchor text links, etc. I guess the only thing we can do is keep our name without the date, and just out-build them. Thanks!

I'm not that Burger King... but maybe if I can get this figured out I'll reach out to them

So when our agency came aboard, we were definitely behind as far social media profiles, popular local citations, etc when compared to the competitor. And the majority of the profiles for the competitor have the name in its simplest (and most searched for) form. When we started we wanted to differentiate ourselves so we added the year established to all our citations, but I think we might just have to use the more common business name even if it conflicts with the competitor. Since we're not showing up in maps anyway, it's not like our local listing can get any worse...

Hi friends,

We have a client who is in a peculiar predicament... essentially his business and his biggest competitor share the same name. Officially on their business licenses they are differentiated by the year they were each established, but in all their marketing, on their website, and in the community they are both known by the exact same name. When the company name is searched for, the competitor shows up #1 organically with the map pin as well as in the knowledge graph, and our site shows up number 2 without any any map pin or Google+ page site link or anything.

We thought we could differentiate ourselves by changing his Google+ page name to his official business name (with the date) and building a bunch of really good citations with that official business name, but we still haven't made a dent for his branded keyword, and our Google+ page site links aren't even showing up.

Has anyone run into a situation like this and any suggestions?