Hey Eric_S,

Glad to hear you're starting the SEO 101 journey.

1. You can view which keywords your site currently ranks for on a domain level or a page level through using the MOZ keyword explorer tool, selecting either "domain" or "page" and inputting the URL into the tool. It should then show you a list of all of the keywords and their volumes.  This can also be done using tools like SEMrush or AHREFS.

In order to view the search traffic on your site, you will have to look at its Google Analytics data, or any other tracking program you may be utilizing and sort the data to find out the number of users that come to your site via organic search. (This is a little vague, and will vary depending on which program you're using for analytics, so feel free to ask for clarification or do further program-specific research.)

2. Excel or google sheets both work well for keyword documents.

3.  There are a lot of different analysis that can be made by finding the keywords you currently rank for. You can find keywords with higher volumes that you would like to rank higher for, and try to re target pages to achieve this.

Simply having a keyword mapping document outlining the targeted keyword for each page can also be useful when writing things such as titles and h1s on a page. It really depends on your goal.

I hope this was helpful!

Lydia

Howdy iHasco!

Big site changes like this can always be tricky. Depending on how often these paginated pages are indexed and how many external links are currently pointing to them (I'd take a look and analyze both of these things before making any concrete decisions). Either of these decisions could be an okay route.

404 ing them is appropriate if the pages arn't indexed in Google, and have no backlinks.  (Be sure to remove all internal links pointing to them as well)

301 redirecting these pages is the correct route if your pages have link equity you want to preserve or the pages are indexed and users could potentially still access them from the SERP.

Since the blog homepage will contain the content these users would potentially be looking to access, I think that the blog homepage is the correct page to redirect to, as it will house the same content as the pagination used to have.

+1 to both of the above comments! It's hard to say why a website ranks higher in mobile than in desktop without actually seeing it. However, a few factors could be at play here:

1. Site Speed

2. Not having pop-ups or flash enabled on your mobile site

3. Structured Data is present

More data is certainly needed in order to answer your question in a more specific way.

Good question!