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Howdy!

There is a difference between having a separate mobile site and having a dynamically served site. If your site is actually dynamically served you should be fine to leave your mobile content up until early next year.

If your site has a separate mobile site it will usually appear as a different URL like, "m.yoursite.com" or something similar. There are a few cases where this will be detrimental if it's not set up correctly, but for the most part as long as your site has mobile-friendly content I think you should be fine.

Reach back with any questions!

Lydia

Hmmn, well, it is always risky to try something like AMP. But, if you are seeing that all of your competitors that are now outranking you are using AMP, I feel like it's at least worth a test.

I would suggest using AMP on a portion of these pages experiencing this and see if they get a rankings boost.

There are many reasons that a page could be losing traffic in Oct 2018 outside of AMP. I would make sure that this dip cannot be attributed to one of the recent "medic updates" as well.

To your point, I have also heard a mixed bag of AMP results when switching. How content-heavy would you say your site is?

Overall, always use what the most naturally sounding anchor text is in a content-heavy link, or for navigation purposes best describes what the page is about. But, from an SEO strategy standpoint I would say that the anchor text "places to visit in Morocco" is a stronger choice.

Hope that was helpful!

Glad that it was helpful!

Hey Sam!

I would try to sort these posts into categories like "posts that could be useful for SEO", "posts that have backlinks but I do not want to keep", and "posts that are of no use at all". For the ones that could be useful I would try to figure out a way to re-target them to make them more useful (since they are not getting traffic at the moment). For the posts that have backlinks, you can pass their link equity by 301 redirecting them to a similar post if you do not want to keep it around. For posts that don't have backlinks and you don't want to keep, simply adding a noindex tag may be your best best to keep it out of the index and from competing with other pages on your site for rankings.

Obviously, each site cleanup has a unique situation and this may not fit in with yours, I am totally open to discussion on this as there is not a definitive "right" answer.

Have a great day!

Lydia

Hey Eric_S,

Glad to hear you're starting the SEO 101 journey.

1. You can view which keywords your site currently ranks for on a domain level or a page level through using the MOZ keyword explorer tool, selecting either "domain" or "page" and inputting the URL into the tool. It should then show you a list of all of the keywords and their volumes.  This can also be done using tools like SEMrush or AHREFS.

In order to view the search traffic on your site, you will have to look at its Google Analytics data, or any other tracking program you may be utilizing and sort the data to find out the number of users that come to your site via organic search. (This is a little vague, and will vary depending on which program you're using for analytics, so feel free to ask for clarification or do further program-specific research.)

2. Excel or google sheets both work well for keyword documents.

3.  There are a lot of different analysis that can be made by finding the keywords you currently rank for. You can find keywords with higher volumes that you would like to rank higher for, and try to re target pages to achieve this.

Simply having a keyword mapping document outlining the targeted keyword for each page can also be useful when writing things such as titles and h1s on a page. It really depends on your goal.

I hope this was helpful!

Lydia

Howdy iHasco!

Big site changes like this can always be tricky. Depending on how often these paginated pages are indexed and how many external links are currently pointing to them (I'd take a look and analyze both of these things before making any concrete decisions). Either of these decisions could be an okay route.

404 ing them is appropriate if the pages arn't indexed in Google, and have no backlinks.  (Be sure to remove all internal links pointing to them as well)

301 redirecting these pages is the correct route if your pages have link equity you want to preserve or the pages are indexed and users could potentially still access them from the SERP.

Since the blog homepage will contain the content these users would potentially be looking to access, I think that the blog homepage is the correct page to redirect to, as it will house the same content as the pagination used to have.

Yes, you can have the focus keyword of the page be "SEO" and have a secondary keyword be "SEO Tools" and they would be counted as two separate keywords.

"SEO" and "SEO Tools" would be two separate keywords to target. It is important to build the intent of your body content around the keyword you are targeting. Like, if you were targeting "SEO" your content would likely be an overview of the definition of "SEO". If you were targeting "SEO tools" you would want to focus the content around "SEO tools" specifically.

It's not so much that it matters how many times you use the keywords, but how your content defines it. Having high quality content should be the focus priority.

Hope that was helpful!

Hey E2E!

I was wondering if you could clarify what you mean by a 'closed facebook cover photo', and give me as much information you can about the image (eg. size, or a screenshot of the error).

Thanks, I can much better help you with that information.

Lydia

If the content is similar enough in terms of the intent of the keywords you are targeting, I would agree with Andrew in saying consolidate them into one page. A few things to keep in mind:

1. If you end up consolidating them into one page, be sure you are passing any link equity from the page you remove to the new updated page.

2. If the pages are both for different things and just have the same keyword in the H1, think about retargeting each page to be associated with the keyword that best matches the content.

3. If the content is similar enough for consolidating, longer content does tend to be favored in the SERPs (depending on the topic) so this may be another benefit of combining the two as well.

+1 to both of the above comments! It's hard to say why a website ranks higher in mobile than in desktop without actually seeing it. However, a few factors could be at play here:

1. Site Speed

2. Not having pop-ups or flash enabled on your mobile site

3. Structured Data is present

More data is certainly needed in order to answer your question in a more specific way.

Good question!

Hi!

Martin is correct in saying that it is likely that Google will be able to understand what your company does based on links and content outside of your brand's name.  Also, I would suggest focusing your keyword targeting on actual content on the page rather than in your company's name. Like, a title tag on your homepage or page could read " Widgets for work | BetterWidget " (just an example). This would communicate both what your keyword research suggests is the term your users search for as well as your brand.

Also, I like BetterWidget the best as well.

Hope that is helpful!

I absolutely agree with what Chris stated about guest blogging. I would say also, that branching out and submitting either article ideas or actual articles where relevant in the publishing sphere could also be a beneficial strategy to enhance your link building content efforts. I know larger publishing sites like the Huffington Post allow for freelance submissions.

It is also possible that the lack in external back links is a part of the issue as well, if there are a significant amount more pointing at the homepage (if it is also relevant at all to the term that you are referencing).

Hi rgamedia_seo!

Could you tell me a little bit more background about your problem?