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SuperlativB is correct in his statement. Use the tags to provide a description of the image and additional informative data. Remember to use best practices with img alt tags as website readers for visually impaired rely on alt tags for proper website experience.
I am taking over a new project that offers high price large products. I am trying to decide on the best way to do some SEO on the product titles, etc.
for best practices what do ya'll recommend
right now we're doing:
10' H x 10' W x 12' D product name blah blah blah
and other thoughts on how to be more efficient in this?
I think it's a little too soon to correlate SEO and the Biz pages for plus.google. That being said, the "magical +1 button" will influence seo at a social level. They're including the results in webmaster tools which shows a huge push from google to get SEO's and marketing teams to focus on the +1 aspects. Obviously +1 and the plus.google initiatives combined with SEO will create what I like to call SEOcial. Bridging the two practices into one seamless result for unique results for all users.
I would highly recommend checking webmaster tools to see real Keyword data if analytics is showing conflicting information.
Additionally, how often are you doing searches for this keyword on your own machine. are you going to an agnostic computer and doing the search. Your search settings may be affecting your personal searches.
Definitely need to keep the 301 redirects in place if there are any backlinks going to your old URL structure. Depending on your website, there could be many websites linking to the OLD URL to this day. if you remove the 301's you will lose the juice and anyone who clicks those links would now get a 404 or just go the the top level of the new domain (depending on how you have it setup)
Ryan has great points.. also you SHOULD change the www. on your backend, but you can also tell google which one you prefer to point to in http://www.google.com/webmasters/
granted, this wont work for yahoo / bing, so def change it on your server as well.
came to agree on this.. focus on differentiation sans the hannibal lector aspects of keywords.
I cant give a definitive answer for UK / Ireland domains, but in the US we had issues with dupe content on US / .ca domains. Google did see dupe content and penalize, so I would assume that the same issue would arise for you.
I wouldnt consider it "black hat" as long as you're providing valuable, rich content, that is agnostic to your brand. If you have any other companies in your industry that could also add content, you could really gain some traction and use it as a marketing tool for the industry with some leverage toward your brand.
That being said, there are much more qualified people who could probably clarify issues.. these are just my guestimates.
Now, the same IP address could create an issue.. you may want to host it on another server.
I can completely understand your opinion on the spam issue. I think in the particular case it wouldnt be regarded as spam (i may be wrong) Your solution is great as well. and the additional plural is great.
I think you provided a great example on describing your question. For this particular case, i think they did it absolutely correct. if the domain and branding are the same, use the domain.com and then use descriptors of the top content you want to focus on within the website. From there link or use high value assets to promote the content within the brand.
I dont know if a press release on an infographic is necessarily the best way to get it out there. I'd recommend having high value content on an inforgraphic that is accessible to a large demographic.. then use champions in your industry to help promote it via social or partner websites. obviously if you could get inbound links from clients sites that would help exposure and inbound seo. Think social when you're contemplating about how to gain exposure with the infographic. see if news sites in your industry would be interested in blogging or featuring it along with fb twitter and + promotion.
If you have business cards or flyers, you can also use QR codes, etc. to help distribute the infographic via print
I would keep and _tags for specific keywords, sentences, quotes, etc. However, if it is for purely cosmetic reasons your editor wants to bold the first sentences, it should be an easy CSS hack that will help the visual aspects of the content be seen. _
Remember to incorporate best practices into all your code and remember how the content is being crawled.
if you can get both twitter accounts, why not take them both and sit on the keyword twitter. It may be valuable in the future for industry leadership, etc. But for marketing and branding definitely go with your company name
Agree with William. WP is pretty much king of the castle right now in terms of CMS. I also recommend taking a look at joomla and drupal. I personally love WP and recommend it to everyone, but some projects really do require different strengths. I'm also a big fan of opensource.
both great tools. SEOmoz has a ton of tools as well.. if you setup campaigns, you can also add competitors and track their wins / fails as well.
A designer on my team who does freelance work on the side - based on complexity he would charge 300 - 600. If it was more complex the price would obviously increase. Dallas, TX estimate.
Id be curious to see what others would charge just to let him know if hes over or under priced.
A designer on my team who does freelance work on the side - based on complexity he would charge 300 - 600. If it was more complex the price would obviously increase. Dallas, TX estimate.
Id be curious to see what others would charge just to let him know if hes over or under priced.
google insights is also pretty good for keyword statistics -
google insights is also pretty good for keyword statistics -
I dont want to speak as to why other country results would be different but there could be less competition, even lower quality pages etc. than yours on international results. In the US you're going to have more competition on almost any keyword as the index is substantially higher.
either 301 redirect the link to new relevant content or update the dead links with proper URL's and quality content. 301 May be the must efficient if you're going to create new fresh content.
You may have to resubmit your site through webmaster tools AFTER fixing the forementioned issues.
good catch bootleg. I think if you get the dupe content and 301's working correctly google will love you a little more.
are you using the exact same URL's with the new CMS as the old cms? if not have you done 301's?
How long have you waited since making changes. what keywords are you trying to show up for? Obviously there is no guarantee for a #1 rank on anything. Best practices is all you can do and hope for the best.
you should redirect it to the content that best matches the original URL. if it is a product page send it to a product page. etc.
agree with EGOL and irvingw. even if google crawls your pages near daily, having pricing information that changes constantly in a title tag is not best practices. Depending on what you're selling, you could draw inspiration from some of the larger E-commerce sites in terms of best practices for title tags on product pages.
Auto dealership SEO is a tricky thing. Stephen is right on the suite # issue.. that may fix it temporarily. Do you have two different brands, with two different employees etc, or is it one employee that can sell different brands?
unfortunately, without a link everyone will be tossing darts in the dark. There have been a ton of people who have recovered from panda - both from adjustments in terms of their own SEO and Google fixing and tweaking the udpate. How long have you been down? what were you ranked previously and what are you ranked now (if you're ranked at all.)
Agree with this 100%. Also make sure you're handling wire information correct. Have Nofollows setup correctly unless you actually want to pass juice back to websites. A big SEO trick is to publish link rich press releases and send them through wires. Most publications fix this, but a few dont. dont be one of the few.
I hope someone corrects me if im wrong on this but I believe 6 months will be more than enough time for the passed data to go through google. That being said after the 6 months you'll lose and juice from the links going to the domain currently. are there significant website linking to it now and could you contact those websites with an updated URL?
Will you be able to 301 the URL or will you have to lose it all together? if you 301 everything should be fine.
Be very consistent with your 301 redirects is my best advice. Last year we did a significant update in terms of content and otherwise to a new domain. make absolutely sure you're sending as much content to the correct locations on the new domain and you'll be fine. Avoid the trap of 301ing sub pages to the main domain url as much as possible.
Do you have the dates of the drops? Panda would kill a clients SEO for about 2 weeks and then they have rebounded. This has happened for the last 3 rollouts.
If not, then it is something else. are you making any changes before the drops
I worked for 4 years on an ecommerce project focusing on the SEO aspects for that website. Obviously the goal would be to differentiate the product as much as possible. WIth out knowing exactly what type of products you're selling its hard for us to give you an accurate list of ideas. My recommendations would be to focus on the differentiated terms first in the product descriptions focus on color, size, etc. and avoid dupe content as much as possible. Another possibility (although we didnt do it) would be to try nofollow on product pages and focus on the category pages for the products. Technically this could be considered best practices, but it could have undesired effects. may i ask what type of products you're selling and what cart software you're using?
there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
there isnt a penalty, but you want to insure that you're sending the right juice from the URL. if you're 301ing an apple page to a pear page you'll eventually lose the juice
a very quick review of your site showed some promise. you have a section for case studies etc.. you can use case studies to garner industry expertise and link build from that.
Another great way to start adding content to any type of website is a blog. if you were to add an industry specific blog to the site you could quickly start conversations with your b2b customers. Remember to provide industry specific news and thought stewardship and you can help link / content build very quickly. From there you can run some social twitter, fb, etc. and hopefully start growing links from that. personally I dont see much room on fb for my b2b, but i still see a lot of growth on twitter.
one last thought is to work with your happy customers to provide back links or cross links to start building out some good linking techniques..
just a quick .02 Im sure others will have some great ideas too
Bing is actually providing their search results and ad on yahoo results pages.. they are now "bing powered"
I agree with this.. put PRODUCT first followed by CATEGORY, and COMPANY last. you want to focus on what the customer cares about... usually the product.
So, its official that Panda 2.3 is out.. Has anyone found the fine print on what this "version" focused on?
quick point of clarification - i wasnt suggesting hiding the text, just utilizing alt tags..
would it be possible to provide the example or an example? without more information it would be vague guesses at best.
I came here to tell him to do the exact opposite! I was going to suggest doing one change at a time to measure and or A/B test results to make sure maximum benefit of each was given. After reading your response and his issues, i've changed my opinion and agree with you that its probably best to do all of these at once in one MAJOR revision and then tweak after that.
I've done it on some websites and I havent on others.. It really depends on the design elements we've been incorporating. I think if you can have the text there without a complete design overhaul that would be considered best practices, but I havent been penalized by google when I have done it with img tag. I do believe that google doesnt pass as much juice through the alt tag though, so you'll have to be clever with your CSS.
are you talking about SEOmoz campaigns? adwords campaigns? analytics? Also it'll help if you give a little background information so we can guide you into the right direction for drilling down what you need to do.
I highly recommend http://splashmedia.com/ they're a local company that has a track record of success including i think 11+ emmys? they are also affordable. I actually almost went to work for them, but the deal fell apart - that being said they're an amazing company for video