Great question, BBQVilla!
To find low-difficulty keywords in Keyword Explorer, try the following:
- Go to Keyword Explorer --> Explore by Keyword
- Enter a general keyword, such as barbecue pellets
- Click on Keyword Suggestions
- This will give you a list of related keywords and their monthly volume.
- You can research each keyword one-by-one to obtain difficulty metrics, OR you can create a Keyword List to check them in bulk.
To create a Keyword List:
- Under Keyword Suggestions, select all of the keywords relevant to your audience
- Click "Add To" and select "Keyword List."
- Select "Create New List"
- Click "Add To List"
- Name your list
- Click "Create & Add to List"
- After you've finished adding keywords to the list, click on Keyword List in the left-hand menu
- Now you can compare difficulty metrics of hundreds of keywords!
Also, check out Diving for Pearls: A Guide to Long Tail Keywords - Next Level - this blog post is a comprehensive look at long-tail keywords. Long-tail keywords often have a lower Difficulty score, which can be good for sites with a lower Domain Authority.