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Hey there!  Melissa here, from the Learning Team.

The number of keywords that goes in each cell correlates to the number of keywords you're optimizing a page for.

You might ask yourself, "Well, how many keywords should I target per page?"  Unfortunately, there's really no hard and fast answer here. The number can be as low as 1 or as high as 15 or 20. You need to know which keywords have actual relevance to the page content, and it can get a bit tricky. Remember, focus on topic and concept, because that's what aligns with the Google Hummingbird update. The safe and generally effective bet is to choose one primary keyword that's specific and relevant to a page, with a decent monthly search volume, and then back it up with a few secondary keywords that are also very relevant, but aren't your primary keyword and may not have as high of a search volume.

Hey there, anwarjutt90!

Internal links are useful spreading link equity (or link juice, as you put it). While there is no definite answer on how many links you should include on a page, or exactly where they should be, I would encourage you to look at this from a user experience point of view. Do you want your users to land on this page, see the header link, immediately click on it, and leave the page? Would that be useful to them? If so, I would leave the link in place! But if exiting the page immediately will only distract them from consuming valuable content, I would consider omitting the link from the header, and putting it somewhere that's more useful.

Also remember - internal links are useful for establishing site architecture! So if the pages you are linking TO are important, perhaps you should consider moving them up in your site architecture.

For more help on internal linking, check out this Internal Linking Guide in our Learn Center: https://moz.com/learn/seo/internal-link

Great question, BBQVilla!

To find low-difficulty keywords in Keyword Explorer, try the following:

1. Go to Keyword Explorer --> Explore by Keyword
2. Enter a general keyword, such as barbecue pellets
3. Click on Keyword Suggestions
4. This will give you a list of related keywords and their monthly volume.
5. You can research each keyword one-by-one to obtain difficulty metrics, OR you can create a Keyword List to check them in bulk.

To create a Keyword List:

1. Under Keyword Suggestions, select all of the keywords relevant to your audience
2. Click "Add To" and select "Keyword List."
3. Select "Create New List"
4. Click "Add To List"
5. Name your list
6. Click "Create & Add to List"
7. After you've finished adding keywords to the list, click on Keyword List in the left-hand menu
8. Now you can compare difficulty metrics of hundreds of keywords!

Also, check out Diving for Pearls: A Guide to Long Tail Keywords - Next Level - this blog post is a comprehensive look at long-tail keywords. Long-tail keywords often have a lower Difficulty score, which can be good for sites with a lower Domain Authority.

Hey there - great question!

I noticed that you posted this question in the On-Page Optimization category, so I'll start off by saying that Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations, all link based. In other words, DA is based on the quantity and quality of backlinks to your website! On-page factors do not influence DA.

Now, back to the question! The best way to increase your DA is to build relevant, high quality backlinks to your website. This takes a lot of work, as it really boils down to creating a valuable site that humans want to click, read, stay, convert, and link to! As Paddy Moogan stated in the Moz Link Building Guide, "link building these days is more akin to great marketing, and the organizations who understand this are usually the ones who win long-term."

I would highly recommend checking out that Link Building Guide for more help and techniques, or if on-demand courses are more your style, check out Moz Academy's Backlink Basics course!

Hey there!  It sounds like you're on the right track.  I suggest using Keyword Explorer in the following way for each subtopic (I'll use D-Day landings as an example:

1. Search your main keyword (D-Day landings) in Keyword Explorer (KWE).
2. Click on Keyword Suggestions
3. Look for words, questions, phrases, etc. that are relevant to your site and your audience that are related to D-Day landings, and select them to create a Keyword List
4. Add at least 100 D-Day related keywords to that Keyword List
5. Once the list is created and populated with data, use the metrics to identify your target keywords.  Depending on your site, you may be looking for a low difficulty (under 15) or a high volume (if you have a high Domain Authority).
6. Create content around that subtopic.

Re - "How many keywords?"  There's really no hard and fast answer here. The number can be as low as 1 or as high as 15 or 20. You need to know which keywords have actual relevance to the page content.  Remember, focus on topic and concept not the number of keywords. The safe and generally effective bet is to choose one primary keyword that's specific and relevant to a page, with a decent monthly search volume, and then back it up with a few secondary keywords that are also very relevant.

We go into more detail on comprehensive keyword research in the Moz Academy Keyword Research course! https://academy.moz.com/keyword-research