Thanks Jeff and Andy,
We are already building compelling content focused in those specific states. I was also wondering if there is anything in the technical side to leverage position, but local SEO and schema doesnt really apply to us, since it is usually based on a physical address which we dont have it.
Building a landing pages targeting the state would be an option but we do want the user to arrive in the homepage which is not really geo targeted.
Ill try a few thing for the next few weeks and I would be happy to share some results.
Thanks a lot,
A