H have a general question about internal linking, I ask my question by one example:

home page---->category (toaster)---->products

In product pages I have linked the anchor texts like " Bosch toaster model XXXX " to Toaster category.

It is my question: is it right strategy. should I use only "Bosch toaster" to link to the category.

I should say I have breadcrumb for internal linking but I need help to have a good strategy to help the categories to be in SERP

please help me