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Big Bazza,
Thank you for your response. I'm not really asking if static pages are preferred over dynamic pages. I agree they are. We've already made the decision to move away from static pages to dynamic pages because static pages just become unmanageable when you get hundreds or thousand of them. I was just wondering if the product name variable helps and it would at least help the human element even if Spiders disregard it.
Not sure what you mean by "what system are you using". Windows server, asp classic product pages.
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?