I sell Decorative nutcrackers of various sizes. At this time, I use the term "inches". I was looking at my competitor the other day, and when I did a search on his site, using the term inches did not provide me with a result. I was forced to use ex. "10" nutcracker" instead of "10 inch nutcracker". Is there a preferable usage for seo purposes.

Thanks!

my site: http://www.nutcrackerballetgifts.com/category/5/10-Inch-Nutcrackers.html

his ite: http://www.kurtadler.com/Search?search=10"+nutcracker