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@muqadaserozgaar said in Zero keyword Ranking for US:

I did keyword research on Keyword explorer, its KD was very low but search volume was very high still my impression and clicks not getting.. what's the issue
Low Keyword Difficulty (KD) and high search volume alone may not guarantee impressions and clicks. There could be several reasons why your content is not performing as expected despite seemingly favourable keyword metrics. Here are some potential issues and solutions:
Relevance of Content:
Ensure that your content is highly relevant to the keyword. If there's a mismatch between the search intent and your content, users may not find it valuable.
Quality of Content:
Check the quality of your content. Is it well-written, informative, and engaging? High-quality content is more likely to be shared and recommended.
Competition:
Even with a low Keyword Difficulty, there might be strong competition from other content. Analyse what competitors are doing and find ways to differentiate your content.
On-Page SEO:
Optimize your content for on-page SEO. This includes using the target keyword in the title, meta description, headers, and throughout the content. Ensure that your content is easily readable and well-structured.
User Experience:
Consider the user experience on your website. If it's slow, not mobile-friendly, or difficult to navigate, users may leave without engaging with your content.
Backlinks:
While low KD is good, having some quality backlinks can still help boost your content's visibility. Look for opportunities to build relevant, high-quality backlinks to your content.
Promotion:
Actively promote your content on social media and other channels. Building an initial audience and getting some shares can contribute to better visibility.
Monitor and Adjust:
Use tools like Google Analytics to monitor the performance of your content. If certain keywords or pages are not performing well, adjust your strategy accordingly.
Google Algorithm Changes:
Keep in mind that Google's algorithms are constantly evolving. Sometimes, changes in algorithms can affect how content is ranked. Stay informed about updates and adapt your strategy accordingly.
Patience:
It may take time for your content to gain traction. SEO is a long-term strategy, and results may not be immediate.
Check this site for example: UK 49s

@Asmi-Ta said in Icon Alt description:

How effective is to add alt tags to icons?

Here are a few considerations for adding alt tags to icons:

• Decorative Icons: If an icon is purely decorative and does not convey essential information, it's best to omit the alt tag or use an empty alt attribute (alt=""). This informs screen readers that the icon is not meaningful content.

• Functional Icons: Icons that serve as interactive elements (e.g., buttons or links) should have appropriate text labels or be part of a larger interface with clear text instructions. In such cases, the text label or surrounding content should convey the icon's purpose.

• Screen Reader Compatibility: Some screen readers may interpret alt text on icons, which can be confusing to users if the alt text does not provide meaningful information. Therefore, it's crucial to use alt text judiciously for icons and ensure that it enhances, rather than hinders, the user experience.

• SEO: Alt tags are more relevant for images when it comes to SEO, as they help search engines understand the content of images and improve the discoverability of web pages in image search results. Icons, being small and often part of larger designs, do not typically have the same impact on SEO.