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Yes, that's what I thought, My only concern with using a widget though is the data is "owned" by the review company so whilst I'm displaying the rewiew on my site,  I am not getting any SEO benefit in terms of unique content whats' so ever.

The only benefit is trust , increase CTR etc and obviously reviews markup.

I am wondering if it's better to write something in addition to this 3rd party review software we use so customers can write the reviews and then the pages will benefit from the unique content and freshness..

Otherwise , All I'm really doing is having duplicate content

thanks

Peter

Hi Mozzers,

We use a google approved 3rd party review company to collect reviews for our branches and now also for our products( this is about to be implemented).

We currently use one of their widgets on our site (its javascript) to show the reviews. I don't think google can read this and  I don't think we currently, therefore, get any direct seo benefit from it.

My questions are as follows :

1. I obviously want to get any SEO benefit from any review text which customers leave but as the data itself is housed on the review site with a widget on my site pointing to it,should I use an API feed as opposed to a widget. If google can read the review text on my page - then surely i should some benefit from it even though, it could technically be classed as duplicate content

what are peoples thoughts ? .

thanks

Pete