@chris_mc Title looks exactly the same as in code.
You have some unnecessary/garbage things in code. For example why do you need title meta?
Take a look here: developers.google.com/search/docs/advanced/crawling/special-tags?hl=en
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Job Title: SEO Expert
Company: Piotr Starzynski
piotrstarzynski.com/pozycjonowanie/
Favorite Topics
Technical SEO, Analytics, Linkbuilding
Favorite Thing about SEO
Search Engine Optimization makes possible to have an influence on search results, which means businesses can get more exposure when they need it most. On the other hand, the goal for both SEO experts and Google is to deliever better answears to the people.
One aspect that attracts me to this SEO industry is the competitive nature. You are always in direct competition with your competitors and have to rank higher than them to stay at the top of their Google search page results list. Web Positioning also calls for lateral thinking and intelligence, as there is no one guaranteed way such strategy will work. Website Positioning requires observation, creativity and persistence - all qualities that help a person succeed in life beyond marketing too.
Search Engine Optimization is very different than other forms of advertising because it's an investment in a future profit rather than something you spend money on to get an immediate return. Social media or traditional advertisement often require large, upfront costs which are risky when you consider how quickly trends change or how unpredictable humans are.
SEO allows me to invest as needed without sinking all my available resources into it because the whole point is really about optimization and continuous work instead of fast promotion. Optimization provides real, long-term benefits over short-term results because rankings and traffic changes steadily but over time continues to grow steadily every day.
@chris_mc Title looks exactly the same as in code.
You have some unnecessary/garbage things in code. For example why do you need title meta?
Take a look here: developers.google.com/search/docs/advanced/crawling/special-tags?hl=en
@sammecooper 404 is not the desired, nor expected action. Your user will not get the information, they are looking for if the 404 not found page is presented to them. So this will result in bounce. Bouncing is not good, cause Google can and probably is taking into account bounce rate.
As a result you will loose the ranks you had for the old addresses. The best approach is to 301 to the most matched new address. If you carry about some keyword you should be sure to still have the place for them in new structured website.
Cheers, Piotr Starzynski
@smiller76 If I were You, I would create a specific page for a keyword you mentioned as long as it's worth your effort. That means it's a kewyord with some popularity.
It should raise up conversions. If the content doesn't match to keyword the position may be temporary. So if the keyword popularity is decent I would add some more content to the current page to match the keyword.
If you choose new address, don't forget to link it well.
I am doing exactly the same stuff. My business website is about SEO in general, but I prefer to have exact address with the details about SEO.
Take a look:
https://piotrstarzynski.com
https://piotrstarzynski.com/pozycjonowanie/
I choose the second approach to have one page, but stronger at start. In the end I plan to add dedicated address for few the most important SEO subservices.
@chris_mc Title looks exactly the same as in code.
You have some unnecessary/garbage things in code. For example why do you need title meta?
Take a look here: developers.google.com/search/docs/advanced/crawling/special-tags?hl=en
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