Thanks Eric - While we are well-aware of various ranking monitor tools (we currently use MozPro), that's the essence of our question here. And it leads to the bigger question: What is main value of SEO these days given how it's realistically possible that most of your target audience is now getting personalized SERP results anyway. So then why put in all the effort to rank for particular terms when you could be easily displaced by sites your audience has viewed more regularly than your own and hence Google gives them the better position over yours regardless of having better SEO implemented on your site?
