Thank you for the tips and encouragement!

I feel a lot more confident about this project now, but if you could address one final question, I am still a little concerned about transfer of domain authority since one of the microsites gets top listings and nearly rivals the main site.

I realize domain authorities will by no means be combined, but I'm hoping the new inside pages don't lose so much page authority that they drop in the serps and, more importantly, that a significant impact can be made to the domain authority of the main site.

Basically, the main site is optimized and listing for our most valuable keywords and I'm hoping that the transfer of the microsite pages can provide a boost at the domain level.

Any insight would be much appreciated!

Thanks, what you've mentioned is basically my end goal. To answer your first question: the content on the microsites is mostly articles and informational content.

To build upon your furniture.com example: The main site is currently broken into relevant subfolders, but the informational content that should be there is living on the respective microsites. My goal is to move the microsite resource content such that content on sofas.com would be accessible from the main site via **furniture.com/sofas/resources **(for example).

An alternative could be to build an independent furniture.com/resources page and then build out subcategories from there. However, I think it is better UX to have the resources delivered relative to each category.

Thank you for the quick response. Each microsite is pretty comprehensive, so I think they would fit well as a single resources section or as independent resource sections  within each main site product category.

However, each site is also branded differently, would there be any risks to avoid when changing design elements surrounding the text, titles, meta, etc?

*I should also note that some of the microsites do draw some rankings because of direct URL matches for some of our valuable keywords. That said, they contain good content that should be used to build authority for the main site. I am hoping redirecting won't hurt current listings too much, or that the authority boost gained from redirection will be more valuable than keyword listings for microsites.

I am currently working on improving site authority for a client site. The main site has significant authority, but I have learned that the company owns several other resource-focused microsites which are stagnant, but which have accrued significant page authority of their own (thought still less than the main site).

Realizing the fault in housing good content on a microsite rather than the main site, my thought is that I can redirect the content of the microsites to internal pages on the main site as a "Resources" section.

I am wondering a: if this is a good idea and b: the best way to transfer site authority from these microsites. I am also wondering how to organize the content and if, for example, an entire microsite domain (e.g. microsite.com) should in fact be redirected to internal resource pages (e.g. mainsite.com/resources).

Any input would be greatly appreciated!

I am currently working on improving site authority for a client site. The main site has significant authority, but I have learned that the company owns several other resource-focused microsites which are stagnant, but which have accrued significant page authority of their own (thought still less than the main site).

Realizing the fault in housing good content on a microsite rather than the main site, my thought is that I can redirect the content of the microsites to internal pages on the main site as a "Resources" section.

I am wondering a: if this is a good idea and b: the best way to transfer site authority from these microsites. I am also wondering how to organize the content and if, for example, an entire microsite domain (e.g. microsite.com) should in fact be redirected to internal resource pages (e.g. mainsite.com/resources).

Any input would be greatly appreciated!

Thanks, what you've mentioned is basically my end goal. To answer your first question: the content on the microsites is mostly articles and informational content.

To build upon your furniture.com example: The main site is currently broken into relevant subfolders, but the informational content that should be there is living on the respective microsites. My goal is to move the microsite resource content such that content on sofas.com would be accessible from the main site via **furniture.com/sofas/resources **(for example).

An alternative could be to build an independent furniture.com/resources page and then build out subcategories from there. However, I think it is better UX to have the resources delivered relative to each category.