I do not have a sku, global identifier, rating or offer for my product. Nonetheless it is my product. The price is variable (as it's insurance) so it would be inappropriate to provide a high or low price. Therefore, these items were not included in my product schema. SD Testing tool showed 2 warnings, for missing sku and global identifier. Google Search Console gave me an error today that said:  'offers, review, or aggregateRating should be specified' I don't want to be dishonest in supplying any of these, but I also don't want to have my page deprecated in the search results. BUT I DO want my item to show up as a product. Should I forget the product schema? Advice/suggestions? Thanks in advance.

We are considering changing the phone number to our website to one of those 1-800-eat-cows. How will changing a phone number we've had 10 years affect our SEO. Do we need to change all citations, Google maps, etc etc? What if we don't? Thanks!

I have set up my robots.txt like this: User-agent: *
Disallow: / and I have this meta tag in my on a Wordpress site, set up with SEO Yoast name="robots" content="noindex,follow"/> I did "Fetch as Google" on my Google Search Console My website is still showing up in the search results and it says this: "A description for this result is not available because of this site's robots.txt" This site has not shown up for years and now it is ranking above my site that I want to rank for this keyword. How do I get Google to ignore this site? This seems really weird and I'm confused how a site with little content, that has not been updated for years can rank higher than a site that is constantly updated and improved.

I loved the presentation Phil Sharp did about A/B testing using User Testing. I would love to use his company UserTesting.com, but their minimum package is for $7500! I'm a small business and certainly cannot afford that. Is there another option for the small business owner?

I am purchasing several websites from the company I work for and starting my own company. 1.The websites have not been updated in several years
2. The websites have poor SEO rankings
3. Though bad inbound links have been removed, there may still be some added by a black-hat SEO company I would like to start a new website and move all the content to that site. My questions are: 1. Will it hurt my new website rankings if I redirect the old site content to my new site and delete the old sites--due to possible bad inbound links, losing rank due to redirects (I have lost rank from redirecting in the past)? 2. If related, isn't it better to put all the content on one website? Thank you.

I am currently using BufferApp to schedule my social media posts. My scheduling gets messed up at least once per month, where I lose posts or days are skipped, etc. without any changes (and even when I can see the expected schedule). I have used Hootesuite in the past and I like it, but I prefer Buffer when it works. Is there something else that works as good as Buffer used to? Thank you.

A manager wants change our 800 phone number to use letters instead of numbers. This would involve changing our toll free number, changing phone number on website/blog/quote forms (different platforms) and changing on Social Media, Local and citations. i.e. 1-800-GoReds1   versus 1-800-555-5555 Is there any research that shows customers appreciate a Brand Named phone number over simple numbers? It seems it would make using the phone number more difficult except on mobile, where it can be clicked. I have looked online but have found nothing, but am not sure I'm searching the correct terms.

I know that paid for links are hit by Google, but in the past these directories were okay. What about now? Thank you.

I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?

I currently have the Spanish version of my site under myurl.com/es/ When I was at Pubcon in Vegas last year a panel reviewed my site and said the Spanish version should be in /mx/ rather than /es/ since es is for Spain only and my site is for Mexico only. Today while trying to find information on the web I found /es-mx/ as a possibility. I am changing my site and was planning to change to /mx/ but want confirmation on the correct way to do this. Does anyone have a link to Google documentation that will tell me for sure what to use here? The documentation I read led me to the /es/ but I cannot find that now.

I have some redirects that were done with at "?" at the end of the URL to include google coding (i.e. you click on an adwords link and the google coding follows the redirected link). When there is not coding to follow the link just appears as "filename.html?". Will that affect us negatively SEO-wise? Thank you.

I have a YouTube video I want to show my B2B and B2C customers. But I have a different websites for each. If I embed the video will I get duplicate content strike against me?