Yes! It is possible for different pages in the same non-country specific TLD to rank in different countries without running into duplicate content issues, even when the text is largely the same. You'll need to indicate to Google, bing, and other search engines that the page is meant for a specific geo-targeted audience. Here's how.
From Ian McAnerin, brilliant international marketer, comes this elegant solution:
- Create the folder: www.mywebsite.com/uk
- Inside, create pages labeled: www.mywebsite.com/uk/name-of-your-page-uk.
- Do this for all the pages you want to have rank in the UK.
Remember - you need only one or a few landing pages for the UK and then send the UK readers into your site as needed. The UK landing pages all need to have the following -
- uk in the url
- local UK address and phone number
- written in British English (use the appropriate spellings, grammar, and choice of words. Ie: the UK has 'lifts'' the US has elevators
- Build at least ONE localized link to the page. Ie: for a UK landing page, get at least one link from a UK based website into that page. You can buy a UK site for this purpose (www.mywebsiteuk.co.uk is probably available)
Learn more about Ian's brilliant international ranking solution here: http://www.mcanerin.com/EN/articles/301-redirect-geolocation.asp
