Right. Chain redirects = bad.

However, in the same video of Matt Cutts, he does say that the overall amount doesn't matter, and that's what I was talking about in first part of my previous answer.

Now, let's crunch some numbers to show you that the number of no-chain redirects doesn't matter.

1. Assume that we are in perfect world, so all given manufacturer given numbers actually right and all operations per second are actually operations per second

2. Lets say that standard hosting server is 2GHz power = 2*10^9 computations per second

3. Since all htaccess work/computations are strictly on a server side (bots/browsers just send request to server for response if page should be redirected), the only time which can slow down the request is server response time.

4. Match computations are always considered low computation power processes.

5. so, let's say you have htacces with 1 000 000 redirect rules, server keeps it in memory to do match computations when bots make requests, it means that 2GHz server has to have 2000 requests per second to just START struggling.

So, do you have 2000 requests per second to your website and 1 million redirect rules?

P.S. All number above are very rough approximations

P.P.S. If you really wanna see if your server is/ would struggle - login into web host manager, go to server status and info, look and see how much of your server power is usually being used. Usually that number is lower than 6-7% at 90% of the time.

Hope this clarify some things

Hello, my friend.

Well, whenever people says "don't have too many redirects", it doesn't mean not to have too many redirects in total count, for example, if you have old page

a.php redirected to b.php,
and old page c.php redirected to d.php
and so on - there is no any problem. However, what they mean is not to have consecutive redirects - eg.:

a.php redirects to b.php, which redirects to c.php, which redirects to d.php, instead of a.php redirecting to d.php straight forward.

Hope this helps.

Hello, Olga.

If you want to simply remove it (or at least tell Google bots that it's removed), use "410 Gone" status, not 404. For user experience, I'd redirected those subdomains to index page of domain, or, if you have time and resources, create a landing page, saying something like "Sorry for inconvenience, the content is not there anymore, use search to find whatever you need ", add a search bar of main domain content, viola!

Hope this helps.

5mil+ links?! Wow!

What's their spam score? I'm surprised they are not blocked or something

To answer your question - what does common sense tells you? The job of google and google bots is pretty much based on common sense. So, duplicate content website, ridiculous amount of links, no referral traffic - all these are obvious signals to run, Forrest, run!

Oh, I see

Yes, I have been talking about click to call correlation of 90%, not time on a page to call Sorry for a confusion.

1. We use click metric to track calls from mobile devices for all our clients. It's decent metric (not good, not bad), simply because if I clicked on phone number, it doesn't necessarily mean that i gonna call it - it might have been a mistake, or i just changed my mind. So, It's a metric to get overall idea how many people are at least interested. From experience, those numbers (clicks to actual calls correlation) are pretty close - about 90%. The only other options there is (as far as I know), is call tracking, but that's what you are doing already and trying to stop doing

2. I don't see any reason why it would be bad from Search Engines point of view. The only negative part i see is extra action from user (which you already mentioned) and that crawlers wouldn't be able to see those phone numbers if you do showing through javascript.

Hi there.

My suggestion would be to go to google structured data testing tool and check your page. If Google says it's all good, it is all good

From my experience - I hate wordpress automatic markup. It gives many mistakes and has a lot of extra unuseful info. I usually delete all automatically added schema and add my own where it's supposed to go. It's pretty easy if you've worked with WP code and schema coding before.

Cheers!