Latest posts made by StephanieChang
Best posts made by StephanieChang
Blog Posts
2/24/2014
In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.
12/9/2013
2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers. Here are four specific trends to watch.
7/29/2013
To be successful in SEO today, a solid understanding of supporting marketing disciplines is imperative to success. Read on to think bigger about the direction of our industry, and learn what you can implement into your day-to-day work to reach your marketing goals.
4/10/2013
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you're creating a content marketing strategy from scratch, where do you start? Stephanie Chang's content marketing strategy framework is an action-packed, insightful place to start!
11/15/2012
When tragedy strikes, businesses want to show their commitment to their customers and demonstrate support however they can. But sometimes, it's difficult to know the right way to approach the situation. Check out how these businesses, big and small, set examples of true customer support in recent times of crisis.
6/25/2012
There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywor...
5/7/2012
The purpose of this post is to outline content and link building ideas, provide information on how your site could go about developing this type of strategy, and real-life examples of ecommerce brands that have implemented these tactics.
4/12/2012
Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site.
2/7/2012
One of the biggest challenges many of my clients face is building the right SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. Below are three things you should consider when trying to create a more streamlined process for making sure the technical foundation of the site is solid. Though none are considered "quick&q...
11/7/2011
Distilled's Tom Critchlow recently gave a presentation on SEO Ranking Factors at Digital East. One of the key points he made is how brand links could potentially relate to search volume. ...
10/10/2011
At Distilled, we've recently acquired clients that would be categorized as large enterprises. Some of the challenges of working with large enterprises revolve around the complexity of how the company is internally organized. With so many different departments that may or may not have existing relationships, our roles as SEOs become more complex. In such circumstances, our task oftentimes becomes...
Director, Performance Marketing at Etsy. Previously, Senior Consultant at Distilled.