Latest posts made by the_timallen
Best posts made by the_timallen
Blog Posts
7/25/2016
There are signs that Google may someday allow for transactions directly in the SERPs. What would that mean for ecommerce sites, and how would optimization look?
1/11/2016
We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.
9/8/2014
Diving into Conversion Rate Optimization for the first time can be a challenge, and Optimizely is one of those tools you will quickly encounter. Through this post I'm going to cover 6 features I wish I had known from day one that have helped improve my use of Optimizely.
1/20/2014
Space "above the fold" was once used to present users with as many options and navigational pathways as possible. People today are far more willing to scroll, but we still need to convince them that the rest of our page is worth their time.
8/5/2013
CAPTCHAs are billed as easy for humans and hard for robots, but the reality is that they detract from the user experience and turn away conversions. It's time we gave them up.
Cat lover, Distilled newbie so pretty much learning the ropes. Getting demolished at Mario 64 day by day!