I haven't tried this yet but I found an article that seems promising and claims to connect your YouTube channel to Google Analytics, http://www.klipfolio.com/blog/connect-youtube-channel-google-analytics
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Posts made by troy.evans
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RE: Is there a way to track visitors that watched my video on YouTube and became a direct visitor to my website after the fact?posted in Paid Search Marketing
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RE: How to improve the Search Lost IS (rank) & Search Impr. share ?posted in Paid Search Marketing
Hi Edmond, thanks for the question!
This metric can be a bit frustrating as it is based on ad rank, not quality score. While quality score is one of the factors that contributes towards your ad rank, you should also take into consideration the use of ad extensions and bid amount as they also factor into ad rank calculations. I know you've mentioned that your bids are above the top page bid estimate but it could be possible that competitors are outbidding you with potentially higher quality scores and more ad extensions which could explain why your avg position is lower than you'd like and impressions are being lost due to rank.
My suggestion would be to make sure you are using as many ad extensions as possible that are relevant to your business. In addition you can raise your bids. Your quality scores are decent but see if there is any potential to create ad copy/landing pages that receive the 'above average' grade, if there is not much room to improve upon those then maybe consider testing ad copy with the goal of improving your CTR.
Lastly I would recommend diving into your auction insights reports, at various levels (campaign, ad group, keywords) to see how competitors are performing. Once you have an understanding of who is outperforming you can analyze their ad copy and landing pages, SEMrush is a great tool for pulling competitor ad copy!
I hope this is helpful, please let us know how things go!
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RE: How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?posted in Paid Search Marketing
Hi Dinesh,
Thanks for the question, unfortunately there is not much you can do aside from notifying Google. If a product feed is inaccurate you will just have to wait for Google to take action and disapprove those products from their feed.
I am curious as to the response you received from Google. Please do let us know if anything comes up on this or if you notice the product ads have been removed from results!