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Hello!

While I haven't had any direct experience with a YP ad I would have to agree with your concerns when faced with such a high impression promise and vague supply source information. I would suggest trying to work with the YP representative to learn more about what sort of analytic data you would receive on the YP side.

From what you've mentioned it sounds like you are more interested in only receiving local traffic. If this is the case and you're curious about seeing what YP can offer you might want to try out their local search ads which is much less expensive at around $60/month.

Sorry I couldn't offer more information, I hope this is helpful!

Thanks for the question! I think this is a bit hard to give a clear answer with the information provided so far. I think that unless you are dramatically changing keyword targets I'm not sure why you would need to start a new campaign rather than just adding/modifying existing ad groups? Are you worried that the current CTR is so low that it is impacting the performance of new targets and you feel there is benefit to starting a new campaign with new ads/keywords?

In regards to your question, I think it depends on how below your benchmark the current performance is. It might make sense to start a new campaign and see how it performs. In either case I think it really only makes sense to build out a new campaign if you are going to make a significant change to your approach as far as keyword targets, ads or match types go!

I hope this helps you decide and please do follow up with some more information if you think it would be helpful for us to better understand your question!

Hello!

From what I can tell the solution for this can be done via GA. Assuming the cross domain tracking was implemented correctly you should be able to simply add the .co.uk domain to your exclusion list as Anita sugested. Let us know if that is not an acceptable solution due to other areas where you have conversions happening on the .co.uk domain and do not want them to be mixed with the .com!

Also, just to clarify, you want to know the initial source of the converting traffic, not just have it labeled as organic. Correct?

Hi Ruben,

I would definitely agree with Eric on this one and highly recommend that you use the regular AdWords interface to view and analyze your account performance. It has been a while since I have been in an account that was set up using AdWords Express but I believe there is a link to view the account as a regular AdWords account from the Express dashboard.

To diagnose why your ads are showing on the sidebar you would want to review keyword quality scores to find out where you can improve. It might have to do with you ad copy or landing page content not being relevant enough to the keywords you are targeting but could also be that your bids are simply too low! Your total budget will not have an impact on where your ads are placed, that simply limits your daily spend. How much you are bidding on keywords along with the other quality score and ad rank related factors will determine where your ads are placed.

I hope this helps and you are able to improve positioning after analyzing your current performance in the regular AdWords interface!

Hi Analia,

Thanks for asking this great question. Unfortunately, you are right, benchmark averages can vary quite a bit.

However, there is a recent post from the WordStream blog that has some data on industry averages. For B2B conversion rates they have seen 2.58% in search and 0.96% in display. There are also averages for other industries like 'Finance & Insurance' which might be closer to your specific business.

http://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks

I hope you find this post to be helpful!

I would agree with Dmitrii again on this one. For ipv6 there shouldn't be a need for regex as there are no '.' characters and ':' does not cause a regex function. You might want to consider simply segmenting the ipv4 and ipv6 as two different filters? I know this defeats your purpose of using one filter to catch them all but the problem you are facing may be caused by trying to group ipv6 and ipv4 in the same filter.

Try doing them separately and let us know if that solves the issue of correctly filtering the ipv6 traffic while using the pipes to join multiple ipv6 in one filter.

Hi Edmond, thanks for the question!

This metric can be a bit frustrating as it is based on ad rank, not quality score. While quality score is one of the factors that contributes towards your ad rank, you should also take into consideration the use of ad extensions and bid amount as they also factor into ad rank calculations. I know you've mentioned that your bids are above the top page bid estimate but it could be possible that competitors are outbidding you with potentially higher quality scores and more ad extensions which could explain why your avg position is lower than you'd like and impressions are being lost due to rank.

My suggestion would be to make sure you are using as many ad extensions as possible that are relevant to your business. In addition you can raise your bids. Your quality scores are decent but see if there is any potential to create ad copy/landing pages that receive the 'above average' grade, if there is not much room to improve upon those then maybe consider testing ad copy with the goal of improving your CTR.

Lastly I would recommend diving into your auction insights reports, at various levels (campaign, ad group, keywords) to see how competitors are performing. Once you have an understanding of who is outperforming you can analyze their ad copy and landing pages, SEMrush is a great tool for pulling competitor ad copy!

I hope this is helpful, please let us know how things go!

I haven't tried this yet but I found an article that seems promising and claims to connect your YouTube channel to Google Analytics, http://www.klipfolio.com/blog/connect-youtube-channel-google-analytics