Good point, thanks. Will choose a geo prompt instead, similar to what Amazon use. Will advise the user that there is a store for their location and offering a link to click.
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Latest posts made by WonkyDog
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RE: Multi region stores, one domain
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RE: Multi region stores, one domain
Kate, many thanks for the very detailed response. Many thoughts in there seem to agree with my thinking, so that's good. We have decided to push ahead with the merging of sites. You raise a very valid point of the 'wrong' people landing on the wrong product pages. This is an issue we face now. Even though the site is a .co.uk domain, at least 40% of the traffic coming to it is from the US. We will be investing in a geo redirect plugin which will take people to their local list of products when they click through from the serps.
Again. many thanks for your advice.
Carl.
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Multi region stores, one domain
hi all
Wondering if I could get some options on the pros and cons of using one domain for two stores targeting different regions. My website is a fashion retailer, targted at the female market. In addition to the stores the site has a number of blogs, articles etc on. At present we have a co.uk domain and a .com which targets the US market.
The trouble with this split approach is having seo two sites at once, in addition to adding content to two sites etc. we are considering combining the stores into one domain and the having the U.S. Shop at /us and UK store at /UK - in wmt we will specifiy the directories as targeted to a specific location, the hotel language etc will be showing UK and U.S. English to further help geo targeting.
we are thinking that, in theory, managing just one site will mean it's easier to build the authority and brand name. Pretty much all of the blog and article content is non region specific so it is relevant to both markets, it will also reduce the need to generate unique content for two sites at once.
Is there any major downside to merging the sites like this. At present the UK site is da 4 and U.S. site da 0 - they are both pretty new and one of the problems we have at the moment is building up two sites at once.
i welcome any opinions.
thanks. Carl
London based marketing company
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