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Questions created by WonkyDog
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Multi region stores, one domain
hi all Wondering if I could get some options on the pros and cons of using one domain for two stores targeting different regions. My website is a fashion retailer, targted at the female market. In addition to the stores the site has a number of blogs, articles etc on. At present we have a co.uk domain and a .com which targets the US market. The trouble with this split approach is having seo two sites at once, in addition to adding content to two sites etc. we are considering combining the stores into one domain and the having the U.S. Shop at /us and UK store at /UK - in wmt we will specifiy the directories as targeted to a specific location, the hotel language etc will be showing UK and U.S. English to further help geo targeting. we are thinking that, in theory, managing just one site will mean it's easier to build the authority and brand name. Pretty much all of the blog and article content is non region specific so it is relevant to both markets, it will also reduce the need to generate unique content for two sites at once. Is there any major downside to merging the sites like this. At present the UK site is da 4 and U.S. site da 0 - they are both pretty new and one of the problems we have at the moment is building up two sites at once. i welcome any opinions. thanks. Carl
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