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Questions created by ZestUK
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Attributing Lead Source/Medium on Squarespace forms
Hi Mozzers Happy new year! We've recently picked up a client for some PPC and SEO work and their website is built using Squarespace. It's a B2B business, so enquiries don't always get sent straight from a landing page. Often a user hits our desired landing pages then checks out a few other pages before sending an enquiry. The problem we have is with attaching the source/medium of a lead to the enquiry that we receive. For example if Joe Bloggs completes a form, what we'd like to receive is:
Paid Search Marketing | | ZestUK
Name: Joe Bloggs
Email: joe.bloggs@email.com
Phone: 123456
Source: Google
Medium: CPC With the latter as hidden fields. We've tried the hidden field feature built into the form builder, but this only works if the user completes the form on the landing page they arrived on without leaving the page. We've tried to used event tracking but this only gives us accuracy on the number of enquiries from that channel, not who the user was that enquired, so we can't consolidate with our order and revenue report to work out ROI from each activity. Has anybody in the community ever solved this issue on Squarespace? Thanks
Mark0