Moz Metrics
Showing 14 results
Understand Brand Strength With Moz Pro – Next Level
Learn how to measure and track the concept of “brand” in a way that can help you tell a story about growth and opportunity.
Categories: Moz Metrics
In Defense of Spam Score and the Concept of a Toxic Link
Google has suggested for a while now that bad links won’t have a negative impact on your site. Instead, the algorithm will supposedly be smart enough to withhold any positive benefit from such a link. Tom responds by discussing the benefits of tracking a metric like Spam Score.
New Competitive Research Suite: Actionable Data to Drive Real Results
We’re thrilled to announce Moz’s Competitive Research Suite, built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap.
Daily SEO Fix: Gaining Insight from Exported Moz Pro Data
To help ensure that you’re doing all you can to maximize the value of your exported data, we’ve created a handy collection of Daily SEO Fix videos.
App Store SEO: How to Diagnose a Drop in Traffic & Win It Back
There are plenty of primers on how to optimize your app, but what do you do when you see a decline in traffic? If app store optimization is important to you, don't miss this essential how-to on what to do when your numbers drop.
Categories: Moz Metrics
Detecting Link Manipulation and Spam with Domain Authority
You've done your homework, dotted all your i's and crossed all your t's, but have you really fooled Google with your link building campaign? Take a look at some methods we're exploring to root out link manipulation.
How to Use Domain Authority, Page Authority, and Link Metrics
Unclear on how to apply link metrics like linking root domains, Domain Authority, and Page Authority? Rand defines these terms and how to use them alongside your other SEO metrics in this Whiteboard Friday.
Comparing new vs. old keyword difficulty scores
Why are keyword difficulty scores in Keyword Explorer different from those in Moz's old Keyword Difficulty tool? See what Rand and the community have to say in this Q&A post.
DA/PA fluctuations: how to Interpret, apply, and understand these ML-based scores
Seeing fluctuations in Domain Authority (DA) or Page Authority (PA) scores? This Q&A post from Rand explores how and why these numbers change when a new index is released and what these fluctuations mean for your site.
How STAT Helped Trusted Reviews Navigate SERPs During a New iPhone’s Debut
With STAT's powerful daily rank tracking and SERP analytics, they were able to implement a strategy that would win them countless featured snippets over the course of just 30 days.