URLs and Domains
Showing 26 results
How to Use Domain Authority, Page Authority, and Link Metrics
Unclear on how to apply link metrics like linking root domains, Domain Authority, and Page Authority? Rand defines these terms and how to use them alongside your other SEO metrics in this Whiteboard Friday.
Ranking Multiple Domains to Own More SERP Real Estate
Should you rank one site higher in a single position frequently, or own more of the SERP real estate consistently with multiple domains? In this Whiteboard Friday, Rand presents 4 questions you should ask to determine whether this strategy could work for you.
Rankings Correlation Study: Domain Authority vs. Branded Search Volume
Is branded search volume as important as link metrics when it comes to ranking? Check out the results of this correlations study and explore how these factors might influence the SERPs.
Here’s How to Generate and Insert Rel Canonical with Google Tag Manager
In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL.
How will changing my title, meta tags, and URL impact rankings?
Will changing page title tags and other metadata have a negative impact on search ranking and visibility? Learn more in this Q&A post.
Controlling Search Engine Crawlers for Better Indexation and Rankings
Robots.txt, meta robots, and the nofollow tag are all ways to tell search engines how to crawl and index your site. In today's Whiteboard Friday, Rand covers four common use cases of these tools, offering guidance on when you should use one over another.
Should I Use Relative or Absolute URLs?
Should we use relative or absolute URLs on our sites? It's a simple question with a nuanced answer, and in today's Whiteboard Friday, Ruth Burr Reedy guides us through.
Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?
Opting for a rebrand/redirect or consolidation is a difficult decision to make. In today's Whiteboard Friday, Rand offers some guidance for those marketers who are wondering if it's the right path.
15 SEO Best Practices for Structuring URLs
URL BEST PRACTICES - It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.