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Category: Competitive Research

Uncover new and exciting ways to conduct competitive analysis

  • Cricket93


    competitor search intent

    Hello SEO gurus 🤓 I’m looking for the most efficient ways to analyze the search intent and relevance of competitors who are ranking for the keywords we’re targeting. While I know Google excels at assessing search intent and relevance, I’m interested in learning how we can evaluate these factors as metrics for our competitors. The goal is to understand their strategy better and find ways to outrank them. Do you have any tools or methodologies that you recommend for assessing competitor content to determine its alignment with search intent and user needs/relevance? I’d love to hear your thoughts and suggestions on this!

    | Cricket93
    1
  • thanhdung0906


    tipbongda

    Re: I'm stuck by internal linking. What structure should a football website follow? Silo or Topic Cluster?
    I need advice on my website. My website: https://tipbongda247.net/
    I hope there are answers!
    Thanks

    | thanhdung0906
    0
  • igniterman75


    Hi Guys Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick.  I am just curious to hear how you guys do it  (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for? Cheers John

    | igniterman75
    1
  • Siir


    competitor campaign settings url

    Hello, I am trying to set up a competitor with language slug for my (subfolder) website with a language slug. Let's say my website is something like: websiteholding.com/de/website
    My competitor is: competitor.com/de When I go to Campaign Settings > Comptetitor Sites > type in competitor.com/de > Hit Save Competitor > Then it shows the saved competitor without the language slug as competitor.com I am not sure if this is a correct method of tracking since for my DE website I would like to track the DE page of the competitor, not their global page. Please correct me if I am wrong and help me out on possible solutions? I am quite new to SEO & Moz , so any help on the topic would be appreciated.

    | Siir
    0
  • Femamedia


    competitor linking domains

    Hello, We noticed at MOZ that one of our competitor's websites has increased the number of external backlinks from 5k to 25k within a month. Upon investigating the links, we found that the competitor had acquired an old, unknown website with completely different content and external links in that month. The competitor then redirected that purchased website to their own website, instantly gaining 20k external links. This seems to be against Google's guidelines as it is an extremely unnatural way of link building and should be penalized by search engines. However, the website's Domain Authority (DA) has increased by 10 points in that month, and its rankings have greatly improved on Google. So it appears that acquiring an old website with many external links unrelated to your own website is highly profitable. We try to obtain links honestly, but we cannot reach 25k links naturally. Is there any way to report these practices to Google? Does anyone know how to do this?

    | Femamedia
    0
  • Femamedia

    Unsolved This question is deleted!

    | Femamedia
    0
  • grayloon


    inbound link linking root domains

    In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?

    | grayloon
    0
  • SEOBrandBoca


    keyword rankings traffic

    Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?

    | SEOBrandBoca
    1
  • Constantin2021


    I have been trying for some time to take the online store to the front page, but it is very difficult to go up in google searches for the keyword ( sex shop ).
    Can anyone help me with some tips. Thank you.
    https://www.voluptas.ro/

    | Constantin2021
    0
  • DmitriiK


    Hello, fellas. I've been trying to find some type of comparison analysis for online SEO related tools and I couldn't find any, which are fresh and overview more than three. I'm interested to see if anybody saw good comparison reviews of such tools, as well as your own thoughts (back your thoughts up with more than just "I like it", please 🙂 The tools I'm interested in comparing are: MOZ Ahrefs Majestic Spyfu SEMRush Raven Wordstream whatever else you use or have in mind

    | DmitriiK
    2
  • EdKim


    I am trying to figure out the site structure of a website and the urls of all the pages. Normally this would be easy but a couple of months ago the website went down and I don't think it will ever come back. Any help would be appreciated.

    | EdKim
    1
  • JohnSammon


    Hey Everyone, I've been searching for data on the percentage of people who click on paid vs organic. My last stats which are now outdated show 60% of the people click on organic on average and 40% click on paid. Any help/links would be greatly appreciated.

    | JohnSammon
    0
  • iwantclarity


    While doing some backlink research of similar ranking sites I noticed that a few of them had links from a directory called Infignos, it has a moz DA of 37 and a low spam score of 3, so it doesn't look like complete junk.  But the posts on it look terrible, like people are just putting keywords with a small description to get rankings. Should I bother posting something similar to be competitive or just move on?  Any advice or feedback on this is much appreciated, I know some of these things are not quality sites but I was wondering the best way to filter that out. Thanks in advance.

    | iwantclarity
    0
  • bigvibes909


    I've found all kinds of websites and tools that can tell me how many pages a site has indexed currently, but how about historically? Does such a tool exist?

    | bigvibes909
    0
  • davidwaring


    I've been considering blocking third party crawlers for a while – specifically those crawling my website for the sake of competitive analysis, such as SEMrush and Ahrefs. I'm familiar with how to do so, but when researching the question I found practically no one asking the same question. The guides I've found on what to put in your robots.txt make no mention of whether to block competitive analysis crawlers. Which makes me wonder whether this is a good idea after all. My chief concern here is rival sites going after the same search terms we target – one of our competitors in particular has an uncanny way of going after the same searches we are. I know blocking crawlers won't prevent competitors from watching our content, but it will make it slightly harder for them. Is there any major drawback I'm missing? Any big reason not to go ahead and block SEO analysis crawlers?

    | davidwaring
    0
  • davidwaring


    Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results. Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?

    | davidwaring
    0
  • gheh2013


    I have several pages on one site which have gone down during the past few months. They keyword density on those pages, which is not unnatural, pleased Google for many years. it still pleases Bing. But Google now seems very picky. Based upon your experience, what is the ideal % keyword density for 2 and 3 word phrases, and should they be left out of alt tags even when proper to put them there? While Google dominates, we do not wish to alienate BIng/Yahoo. It is a huge mystery, and experimentation with more non-keyword-related text has so far not born any fruit. Thank you, GH

    | gheh2013
    0
  • AleksanderOlsen


    Hi! Was wondering if anyone can explain this a bit clearer...
    Image attatched... How is it possible to rank on Google Norway for spot nr.1 (page in English language) and spot nr.2 (page in Norwegian language) , when all you competitors have higher PA, DA and a lot more backlinks and better on-page optimization according to MOZ? Is there something I´m misunderstanding?
    Just when I thought SEO started to make sense 😞 7sXH00d

    | AleksanderOlsen
    0
  • artdivision


    Hi there mozzers..Been struggling with what seems as a simple question:
    Whilst using semrush to estimate competitors spend on Paid PPC it seems that the numbers they provide are way off from what reality is. For example, i have a client who spend approx £2,000 per month on Google PPC (so i know exactly the figure) however, the SEMRUSH indicates a monthly spend of $41 (yes USD). I7StmZG

    | artdivision
    0
  • Vacatia_SEO


    I don't want to track external links. I just want to know where they go when they leave. Is that possible? Can I do this with a cookie?

    | Vacatia_SEO
    0
  • flyntime_tx


    I've been using the Bing Ad Intelligence tool (which is great!), but I'm confused about one of the metrics and even the Microsoft customer support guy wasn't too clear. I search on "wills and trusts" and I get results that say there are 2,347 searches, and 7,228 impressions.   How can there be more (ad) impressions than there were searches?  If it was 5 searches and 1 impression, I'd assume that meant an ad didn't appear for all the searches.  Makes sense.  But 1 search and 2 impressions ... how does that happen? Appreciate any help, probably a dumb question but has me puzzled.  Also, I hope non-Moz tool questions are appropriate. Thanks!

    | flyntime_tx
    0
  • NAHL-1430


    Hi guys, We've recently noticed a (very) minor competitor competing with us, as well as some of our industry's biggest names, in the Google SERPs - and the reason why has us absolutely stumped. Aside from an awful website from an aesthetic/UX point of view, their on-site content is horribly over-optimised, with keywords on the homepage even STRONG TAGGED for crying out loud! A backlink check using OSE and Ahrefs found 19 linking domains - most of which were just trash - but there were 5 that boasted some decent DA, the highest being 43. The thing is, these 5 sites are all very generic industry-relevant "blogs" that provide exceptionally poor quality content. The thing is, they have some very high quality backlinks (the BBC, the Guardian and CNN to name just three) acquired when the websites were something different entirely. The competitor has basically bought expired domains, turned them into basic websites related to our industry and linked them to their main domain. My question then is: is this competitor benefiting from the very high quality links that are pointing at sites that are then linked to their main domain? I found an article from 2009 that suggested old links stop counting after being purchased by someone else, but we are stumped as to why they could be otherwise. Thanks in advance everyone! John

    | NAHL-1430
    0
  • kanteenboy


    I want to know how which pages on my competitors websites are the most popular based on the traffic volume. I do not care how many links or directed to that page or any other metric. Only thing I am looking for is the traffic volume. It would also be nice to know the length of time spent on that page.

    | kanteenboy
    0
  • bobanna


    Hi, A while back I used link detective to scan through our OSE reports. However, it seems that the site is no longer maintained and the system no longer seems to work, ie I upload the CSV file and then when i check back it leads to a blank screen. I wonder if anyone knows of a similar software as its functionality was very useful. Thanks

    | bobanna
    1
  • realmccoy101


    Ok, I have a pretty good Alexa Ranking of 159K and have been online for less than a year.  What my question is why is my Alexa Ranking so much better than all of my competitors who get way more traffic and have been online for years.  The only thing that seems to be going slow is my page rank is still barely .98, while competitors are higher although they have lower Alexa Rank. What am I doing right to get good Alexa  Rank?? What can I do to rais my PR and Domain Rank? Competitors for example

    | realmccoy101
    0
  • co.mc


    Hi everyone, is there a way (tools) to see the "history" of any given website in terms of Page or Domain Authority? Like if I went to Alexa and typed in www.angieslist.com it tells me the site ranks #**2,691 **Globally and #670 in the USA. But, is there a way to see how the rank has gone up over time, or where it was a year, two or more ago? Thanks

    | co.mc
    0
  • dsinger


    Does anyone know of a way to get monthly visitor data for a subdomain that I do not manage?  I would normally use SEMRush or Compete, but they only provide domain level data.

    | dsinger
    0
  • co.mc


    Don't miss interpret this... I DON'T mean hidden backlinks that you would stick on a page using html/css. What I am trying to figure out is if it's possible to create backlinks from sites that aren't visible by crawlers or SEO tools like Moz?... Does that make sense? Another words, let's say I place a visible/genuine/follow backlink to any external website from my blog. Is there a way to keep crawlers like Moz or other SEO tools from "seeing it"?

    | co.mc
    0
  • Kal-SEO


    Been looking at a couple of sites recently. I've seen that they contain a couple of 'default' pages from the build process. These pages aren't of any significance to the main site and as such aren't actually linked in anywhere.
    I did a site:www.example.com search on google and as expected the pages aren't indexed. Could these page be have a negative affect on SEO in the future?
    Even though they aren't indexed or linked in anywhere. I look forward to you responses...

    | Kal-SEO
    0
  • lgrozeva


    Hi guys, Does somebody experienced an issue with Screaming Frog spider while trying to crawl a website?  It's weird since no error message appears and at the same time the crawler cannot crawl anything. There is no restriction in the robots.txt. Has someone encountered such an issue? Thank you. Cheers

    | lgrozeva
    0
  • tonyflorespsa


    Hey everyone, Been a paid member for 3 days and this is my first time posting 🙂 I have a quick question about competitive analysis with the MozBar.  I do not want to point out the exact website (unless that is something cool to do on this forum), but there is a site ranking for a single keyword in the local 7 pack in slot one, which is also slot one for the SERP entirely.  When I go to look at the page in more detail, the MozBar is showing no DA, PA, anything at all, and the Open Site Explorer is showing no links internal or external. I know that the page has to have at least some of these elements populated in order to be ranking for a term this competitive, so why is the bar not showing anything?  The bar works GREAT on other sites below this one. Thanks for any help!

    | tonyflorespsa
    0
  • Vizergy


    I have a client who ranked #3 for a very important and highly competitive keyword phrase.  Using the 'Compare Pages' tool in open site explorer I could see that we were far better optimized than the two websites that were out ranking my client.  Our PA was higher, the MozRank was higher, more internal and external links (and the external are all high quality) more linking C blocks etc.. etc... not just the page but the website, in general, was better optimized. The one thing I did notice was that although we had more internal and external links, our ratio was far heavier to the external side than the ratio of either competitor. So, at a loss of what else to do, I went through the website and beefed up the internal links to the specific page in question.  I didn't over do it, just moved up from about 6% to about 12% (one competitor was at about 20% while the other was about 65%).  Six days later we are number two rather than number three. Coincidence?  Should I beef it up even more?  Has anyone ever come across anything like this? Thank you for your comments in advance.

    | Vizergy
    0
  • RonMedlin


    Is there a quick and easy way to create an excel spreadsheet with a list of all blog content and it's SEO factors i.e. URL, title, description, etc.?  I know I could use screaming from to get the entire site but is there a way to just get the content on the blog?

    | RonMedlin
    0
  • JML1179


    Has anyone else had bad experiences with the company behind SEMRUSH. They have me on an auto renewing subscription and refuse to let me off. There is no way to unsubscribe online and they don't answer phones/emails/messages. The only way is to cancel my debt card which is literally going to cause me a lot of ache... The tool was highly inaccurate and practically worthless. I am really upset they are this unethical.

    | JML1179
    0
  • lbohen


    An SEO report, not by SEOmoz, says my top two competitors have robots.txt files that disallows spidering. I suspect that their robots.txt file doesn't disallow all spidering. How do I find out what is in their robots.txt files?

    | lbohen
    0
  • monster99


    Hey are there any free tools out there which can allow me to insert a large list of urls, and it determines the country of origin of the domain. I know the paid version of majestic does, but i was wondering if theres any free tools? Cheers, Chris

    | monster99
    0
  • BrittanyHighland


    I'm trying to export a Xenu file to Excel, but Xenu is only giving me the option to save as a Xenu or txt file...which I can't open with Excel. What am I missing? Thanks!

    | BrittanyHighland
    0
  • eastco


    Been getting into Local SEO a bit but still not completely up to speed on a few things. Would appreciate any input by experienced local SEO's to any parts of this: Ill ask my broader questions within the context of an example. I have a client who is a part of a keyword niche that isn't exactly what Google might consider "local". What i mean by this is that if you are a car accident lawyer and you type this into Google Google with spit out local results because it seems to know which terms are searched for with intent to find local results. This client makes essentially medical form software which I dont get any local results for when I search for their keywords. But they do have a local focus as in they have an address in a city which is a target market. The client told me they are looking to target other markets nationally as well down the road. However they don't have brick and mortar locations for these other cities so I am under the impression that it wouldn't be something we could target locally. This brings up a strange question in my mind though - if you need an address for a physical location  for each city you want target...if you want to target the whole country locally, you would need to have a location in every city? Is there any way to target local focus without purchasing a new office in every city you target? Or can you target a state with one office etc or is Google bond things down to cities or understood regions? Does it sound like this company should even be doing local? The last part to this is whether or not there is any way (tool?) to figure out what local areas are searching for you keywords? Why doesn't Google allow us to use the Keyword Search Tool to see traffic etc for more than just a nation or the globe? What I would love to see is, which cities get the most traffic for X keyword term and have the lowest competition. Then it might justify having to buy some Regis office in a random location. I feel like this doesn't exist but maybe some of you have some ideas to direct me...

    | eastco
    0
  • conversiontactics


    I have been doing some guest blogging and its hard to find guest blogs opportunities. I have found some but they are direct competitors. Is it safe to write guest post? by the way the are not local competitors. Any suggestion please. thanks

    | conversiontactics
    0
  • matthewcashmore


    I'm trying to compare, by follower numbers, up to 50 different twitter accounts. What would be the best way to do that? I'd like twitter handle on the x axis and number on the y.

    | matthewcashmore
    0
  • starydynamo


    Hi all, The .com for my domain name has become available (I am currently a .co.uk) so I am looking to move over my website to this but first would like double check if this would have any affect on my SEO at all? As a company we mainly target the middle east (Although based in the UK) but at the time of registering years ago the .com was not available. Do I have a 'history' logged with the current .co.uk domain or is my website solely dominated by the content? Also, if I do transfer what would be the easiest way of doing this just changing the DNS to a different location (will there be a duplicate content issue on both domain names?). Thanks in advance!!

    | starydynamo
    0
  • parallelseo


    hi, can i use abbreviations for domain, if i want to purchase a long keyword domain like 29 characters? abbreviations are good for SEO or GOOGLE appreciate it or not? and use that keyword in description of the site or title of the site need your help..

    | parallelseo
    0
  • sr2303


    When comparing traffic data for my own sites and others, I see very large discrepancies between Google Analytics, Google AdPlanner, Compete, TrafficEstimate.com - TrafficEstimate.com used to be a great way to get data on other websites' traffic, but now they don't seem to show data for international sites, and the data matches very closely to other sources for some sites and not close at all for others (200% differences). Does anybody have experience with the accuracy of TrafficEstimate.com? Does anybody have experience with the accuracy of Google AdPlanner traffic data?

    | sr2303
    0
  • jgmayes


    Is there any method or way of improving these numbers? I have found a description of them but do not fully understand them either. My site currently has: MozRank: 4.7 MozTrust: 5.59 I am unclear if these are good numbers, average numbers, or what I can do to increase these vlaues. Is it simply a matter of time?

    | jgmayes
    0
  • scoutzie


    I want to enter a domain name and see what keywords that domain is ranked at. Is it possible to do this with Moz?

    | scoutzie
    0
  • brandonschultz


    I'd like to get traffic information and facebook /twitter stats for a company.  Don't know their ua, logins or have access to any of their pages.  Where can I find this information? Any help would be greatly appreciated!

    | brandonschultz
    0
  • viniyog


    In terms of ranking and other stuff, how does adding 's' at the end of a keyword works ? For example - 'Custom Cases' in place of 'Custom Case' I am getting different results as well for both. Please advice....

    | viniyog
    0
  • Netlogiq


    Hi, I am making the SEO reports for a travel agency  and I have the following problem. SEOmoz shows me the website is on page 1, for a keyword. Yesterday, a google search with firefox showed me the same position, while, searching from a different computer on google using firefox gave me another position. The URL shown was also different. I asked some friends to do the search - the results were the same - first page. Today, firefox shows me the second URL on the 4'th page, and the result from the first page of google does not appear, while Chrome still shows me the first URL on the first page. I have no idea why the URL that was ranking well does not appear on the first page with Firefox, and why it appears on the first page with Chrome, or why the URL that was ranking bad -meaning page 4, appears on Firefox but does not appear on Chrome. Can someone give me some advice?

    | Netlogiq
    0
  • technota


    I've been scoping out some of my competition and I noticed the number 1 ranking site is doing a lot of "interesting" stuff.  I saw a bunch of 1px blank images that they must be using for the alt tag keywords.  I also noticed several links to internal pages with different keywords without anchor text so they don't actually appear on the page.  Is this considered black hat?  Should I be doing something similar?  It feels like the work I'm doing to try to rank #1 with a clean/professional looking site are wasted when the #1 sites are doing things like this.

    | technota
    0
  • ThomasHgenhaven


    Hi Mozzers, Any of you know a way to bulk check which CMS a list of sites run on? Let's say I'd like to develop a plugin for a CMS (e.g. Wordpress or vBulletin). But that'd only make sense if some of the sites in the niche use this platform. And I'd like to avoid checking them manually with WASP. Thanks! Thomas

    | ThomasHgenhaven
    0

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