Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it safe to redirect multiple URLs to a single URL?
-
Hi,
I have an old Wordress website with about 300-400 original pages of content on it. All relating to my company's industry: travel in Africa. It's a legitimate site with travel stories, photos, advice etc. Nothing spammy about. No adverts on it. No affiliates.
The site hasn't been updated for a couple of years and we no longer have a need for it. Many of the stories on it are quite out of date.
The site has built up a modest Mozrank value over the last 5 years, and has a few hundreds organically achieved inbound links.
Recently I set up a swanky new branded website on ExpressionEngine on a new domain.
My intention is to:
- Shut down the old site
- Focus all attention on building up content on the new website
- Ask the people linking to the old site to my new site instead (I wonder how many will actually do so...)
- Where possible, setup a 301 redirect from pages on the old site to their closest match on the new site
- Setup a 301 redirect from the old site's home page to new site's homepage
Sounds good, right?
But there is one issue I need some advice on...
The old site has about 100 pages that do not have a good match on the new site. These pages are outdated or inferior quality, so it doesn't really make sense to rewrite them and put them on the new site.
I call these my "black sheep pages".
So... for these "black sheep pages" should I (A) redirect the urls to the new site's homepage (B) redirect the urls the old site's home page (which in turn, redirects to the new site's homepage, or (C) not redirect the urls, and let them die a lonely 404 death?
OPTION A:
oldsite.com/page1.php -> newsite.com
oldsite.com/page2.php -> newsite.com
oldsite.com/page3.php -> newsite.com
oldsite.com/page4.php -> newsite.com
oldsite.com/page5.php -> newsite.com
oldsite.com -> newsite.comOPTION B:
oldsite.com/page1.php -> oldsite.com
oldsite.com/page2.php -> oldsite.com
oldsite.com/page3.php -> oldsite.com
oldsite.com/page4.php -> oldsite.com
oldsite.com/page5.php -> oldsite.com
oldsite.com -> newsite.comOPTION
oldsite.com/page1.php : do not redirect, let page 404 and disappear forever
oldsite.com/page2.php : do not redirect, let page 404 and disappear forever
oldsite.com/page3.php : do not redirect, let page 404 and disappear forever
oldsite.com/page4.php : do not redirect, let page 404 and disappear forever
oldsite.com/page5.php : do not redirect, let page 404 and disappear forever
oldsite.com -> newsite.comMy intuition tells me that Option A would pass the most "link juice" to my new site, but I am concerned that it could also be seen by Google as a spammy redirect technique.
What would you do?
Help
-
Thanks chaps for your great responses. I will probably go for a combination of option A and option C. If I can justify redirecting to the home page or another page on the new site I will. Otherwise I'll let the page die a 404 death (rather than daisy-chain redirecting it).
-
I agree, if the old pages are worth it. If not just 404 them.
-
If he choose option C he will loose the traffic as well, visitors will just come to a dead end.
If you put the visitor in the front seat, I would suggest redirecting the old subpage to a corresponding page on the new site, and if you dont have any as he mention, I would suggest option A.
-
A or C, but not B
You shouyld not daisy chane 301's. I think going will find it but leaks juice each hop, bing says only 1 hop
http://perthseocompany.com.au/seo/reports/violation/the-page-contains-unnecessary-redirects
If you new site has litle relevance to the old pages, you might choose C, i dont know what the pages are worth, so you need to make the chose of juice V's maintainence
-
Hi Andre!
I would suggest option A. If you cant find a corresponding url on the new site, then you should redirect it to the new start page. Then you will take care of the visitors that might find the old pages and send them to your new site + get the most of the old subpage PR.
Recommendations from Google:
http://www.google.com/support/webmasters/bin/answer.py?answer=83105
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
Blog subdomain not redirecting
Over the last few weeks I have been focused on fixing high and medium priority issues, as reported by the Moz crawler, after a recent transition to WordPress. I've made great progress, getting the high priority issues down from several hundred (various reasons, but many duplicates for things like non-www and www versions) to just five last week. And then there's this weeks report. For reasons I can't fathom, I am suddenly getting hundreds of duplicate content pages of the form http://blog.<domain>.com</domain> (being duplicates with the http://www.<domain>.com</domain> versions). I'm really unclear on why these suddenly appeared. I host my own WordPress site ie WordPress.org stuff. In Options / General everything refers to http://www.<domain>.com</domain> and has done for a number of weeks. I have no idea why the blog versions of the pages have suddenly appeared. FWIW, the non-www version of my pages still redirect to the www version, as I would expect. I'm obviously pretty concerned by this so any pointers greatly appreciated. Thanks. Mark
Intermediate & Advanced SEO | | MarkWill0 -
Should I redirect my xml sitemap?
Hi Mozzers, We have recently rebranded with a new company name, and of course this necessitated us to relaunch our entire website onto a new domain. I watched the Moz video on how they changed domain, copying what they did pretty much to the letter. (Thank you, Moz for sharing this with the community!) It has gone incredibly smoothly. I told all my bosses that we may see a 40% reduction in traffic / conversions in the short term. In the event (and its still very early days) we have in fact seen a 15% increase in traffic and our new website is converting better than before so an all-round success! I was just wondering if you thought I should redirect my XML sitemap as well? So far I haven't, but despite us doing the change of address thing in webmaster tools, I can see Google processed the old sitemap xml after we did the change of address etc. What do you think? I know we've been very lucky with the outcome of this rebrand but I don't want to rest on my laurels or get tripped up later down the line. Thanks everyone! Amelia
Intermediate & Advanced SEO | | CommT0 -
If I own a .com url and also have the same url with .net, .info, .org, will I want to point them to the .com IP address?
I have a domain, for example, mydomain.com and I purchased mydomain.net, mydomain.info, and mydomain.org. Should I point the host @ to the IP where the .com is hosted in wpengine? I am not doing anything with the .org, .info, .net domains. I simply purchased them to prevent competitors from buying the domains.
Intermediate & Advanced SEO | | djlittman0 -
Remove URLs that 301 Redirect from Google's Index
I'm working with a client who has 301 redirected thousands of URLs from their primary subdomain to a new subdomain (these are unimportant pages with regards to link equity). These URLs are still appearing in Google's results under the primary domain, rather than the new subdomain. This is problematic because it's creating an artificial index bloat issue. These URLs make up over 90% of the URLs indexed. My experience has been that URLs that have been 301 redirected are removed from the index over time and replaced by the new destination URL. But it has been several months, close to a year even, and they're still in the index. Any recommendations on how to speed up the process of removing the 301 redirected URLs from Google's index? Will Google, or any search engine for that matter, process a noindex meta tag if the URL's been redirected?
Intermediate & Advanced SEO | | trung.ngo0 -
301 vs 410 redirect: What to use when removing a URL from the website
We are in the process of detemining how to handle URLs that are completely removed from our website? Think of these as listings that have an expiration date (i.e. http://www.noodle.org/test-prep/tphU3/sat-group-course). What is the best practice for removing these listings (assuming not many people are linking to them externally). 301 to a general page (i.e. http://www.noodle.org/search/test-prep) Do nothing and leave them up but remove from the site map (as they are no longer useful from a user perspective) return a 404 or 410?
Intermediate & Advanced SEO | | abargmann0 -
Strange URLs, how do I fix this?
I've just check Majestic and have seen around 50 links coming from one of my other sites. The links all look like this: http://www.dwww.mysite.com
Intermediate & Advanced SEO | | JohnPeters
http://www.eee.mysite.com
http://www.w.mysite.com The site these links are coming from is a html site. Any ideas whats going on or a way to get rid of these urls? When I visit the strange URLs such as http://www.dwww.mysite.com, it shows the home page of http://www.mysite.com. Is there a way to redirect anything like this back to the home page?0 -
URL Length or Exact Breadcrumb Navigation URL? What's More Important
Basically my question is as follows, what's better: www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs). or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain). In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same. To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure? Please advise, Shawn
Intermediate & Advanced SEO | | Romancing0